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Opinion: Media’s house of cards
Dec 15, 2011
Roy Tan

Opinion: Media’s house of cards

Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the in-depth analysis media buyers use to measure TV to bear on online spend.

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OPINION: The law of averages
Oct 20, 2011
Roy Tan

OPINION: The law of averages

The passing of Steve Jobs has many evaluating his, and Apple's, impact on the world. Roy Tan, CEO of Carat in Malaysia, says Jobs' had a career that encourages everyone to break the laws of averages.

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OPINION: Social and the art of communication
Sep 15, 2011
Roy Tan

OPINION: Social and the art of communication

Roy Tan, managing director of Carat Malaysia and muses on the changes social media has wrought on the communications industry.

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