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Stop ‘how to’ and start ‘why to’
Jun 5, 2014
RamKrishna Raja

Stop ‘how to’ and start ‘why to’

Like individuals, brands can also suffer from FOMO (fear of missing out) when it comes to digital marketing. They should take a deep breath and start asking, 'Why?'

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Squeezebook?
Apr 14, 2014
RamKrishna Raja

Squeezebook?

Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.

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OPINION: A digital marketer's letter to #Santaclaus
Nov 1, 2012
RamKrishna Raja

OPINION: A digital marketer's letter to #Santaclaus

RamKrishna Raja, digital managing director at IPG Mediabrands, pens an early holiday wish list that includes better respect for mobile, death to the notion of 'digital' agencies and a more realistic allocation of marketing budgets.

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OPINION: Big-name brands cannot ignore Kickstarter trend
Jul 5, 2012
RamKrishna Raja

OPINION: Big-name brands cannot ignore Kickstarter trend

Kickstarter lets everyday folks attract real money to fund their ideas—if their ideas light the public imagination. Why should brands worry about that? RamKrishna Raja, managing director of digital at IPG Mediabrands in Thailand, explains.

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OPINION: Welcome to the new CSR – Corporate Social Responsibility.
Mar 8, 2012
RamKrishna Raja

OPINION: Welcome to the new CSR – Corporate Social Responsibility.

RamKrishna Raja, Digital Managing Director for IPG Mediabrands in Bangkok, does a little soul searching and introspection about the enthusiastic tracking of consumer behaviour via online technologies. Is tracking bad for brands?

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