Like individuals, brands can also suffer from FOMO (fear of missing out) when it comes to digital marketing. They should take a deep breath and start asking, 'Why?'
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.
RamKrishna Raja, digital managing director at IPG Mediabrands, pens an early holiday wish list that includes better respect for mobile, death to the notion of 'digital' agencies and a more realistic allocation of marketing budgets.
Kickstarter lets everyday folks attract real money to fund their ideas—if their ideas light the public imagination. Why should brands worry about that? RamKrishna Raja, managing director of digital at IPG Mediabrands in Thailand, explains.
RamKrishna Raja, Digital Managing Director for IPG Mediabrands in Bangkok, does a little soul searching and introspection about the enthusiastic tracking of consumer behaviour via online technologies. Is tracking bad for brands?