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The mechanics of gamification: How to harness perceived distance to benefit your brand
Nov 15, 2012
Prashant Saxena

The mechanics of gamification: How to harness perceived distance to benefit your brand

Marketers desperate to send consumers on a brand journey would do well to understand how to take advantage of the mechanics of gamification and their relation to the hierarchy of needs. Prashant Saxena, associate director, Agility Research & Strategy, explains.

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OPINION: The times of transmedia
Apr 17, 2012
Prashant Saxena

OPINION: The times of transmedia

Prashant Saxena, associate director of Agility Research & Strategy, draws a distinction between cross-media advertising and transmedia advertising—a more advanced technique that can help brands reach engagement-hungry consumers.

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