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Diageo's India CMO on avoiding 'falling into the stereotyping trap'
Sep 25, 2019
Prasad Sangameshwaran

Diageo's India CMO on avoiding 'falling into the stereotyping trap'

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

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Advertising's backroom boys take the battle to the marketing front
Apr 21, 2019
Prasad Sangameshwaran

Advertising's backroom boys take the battle to the marketing front

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

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'There are many who are hoping AI is just a fad that'll go away'
Jan 16, 2020
Prasad Sangameshwaran

'There are many who are hoping AI is just a fad that'll go away'

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

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The big interview with Ogilvy's John Seifert:
Nov 12, 2018
Prasad Sangameshwaran

The big interview with Ogilvy's John Seifert: "I am not even sure if I would have been hired today"

In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.

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Tech dominates India's top 100 brands, FMCG names struggle
Jul 28, 2019
Raahil Chopra, Prasad Sangameshwaran

Tech dominates India's top 100 brands, FMCG names struggle

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

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'60% of the ads do not travel well across Asia'
Sep 25, 2019
Prasad Sangameshwaran

'60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

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In India, WPP sells out of Rediffusion JVs, buys out Madhouse
Aug 2, 2018
Prasad Sangameshwaran

In India, WPP sells out of Rediffusion JVs, buys out Madhouse

Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.

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'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions
Jun 26, 2017
Prasad Sangameshwaran

'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.

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India and Pakistan at loggerheads over BBlunt plagiarism row
Mar 21, 2018
Babar Khan Javed, Prasad Sangameshwaran

India and Pakistan at loggerheads over BBlunt plagiarism row

A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.

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Mar 5, 2019
Prasad Sangameshwaran

"We are preparing for hyper-personalisation on the large screen": Nikki Mendonca, Accenture

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

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Indian brands still challenged abroad
Jun 11, 2017
Prasad Sangameshwaran

Indian brands still challenged abroad

Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.

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What’s unique to India’s consumer market
Jun 12, 2017
Prasad Sangameshwaran

What’s unique to India’s consumer market

We consulted market experts for their insights into Indian consumers.

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