Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands
Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.
In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.
A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.
We consulted market experts for their insights into Indian consumers.