Search results for "women leading change"

Articles: 2 Results Filter results»
Order By: Relevant | Latest
Premium
A brand cannot live by definition of purpose alone
Nov 22, 2018
Paul Galesloot

A brand cannot live by definition of purpose alone

While a recent resurgence of interest in the long-term sculpting of brands is welcome, brand definition by itself won’t drive growth. Here's what will, according to the Asia CEO of brand consultancy Cowan.

Premium
Asian hipsters? What brands should understand
Oct 25, 2016
Paul Galesloot

Asian hipsters? What brands should understand

Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.

Filter results

Date

Article Type

Site Category

Author