The methods marketers employ to identify the right audiences are evolving in pace with the adtech market.
Digital advertising solutions are in place to meet the incremental brand growth slated in sync with China’s ‘internet plus’ plan, starting with the travel industry.
Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers.
Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.
How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it?
The media agency has been a bit obsessed about the future over the past couple of years. And a key part of the future is recruiting, engaging, and retaining the next generation of talent.
The industry is poised to shift from big data to artificial intelligence marketing — as the promise of simulated human thinking brings renewed promise to advertising delivery.