Search results for "women leading change"

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Leading with data innovations
Oct 18, 2016
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Leading with data innovations

The methods marketers employ to identify the right audiences are evolving in pace with the adtech market.

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Branding for new-wave industries
Nov 15, 2016
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Branding for new-wave industries

Digital advertising solutions are in place to meet the incremental brand growth slated in sync with China’s ‘internet plus’ plan, starting with the travel industry.

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Nestlé Japan:
Oct 31, 2016
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Nestlé Japan: "Branded Shorts is solving a marketing problem with movies on the internet"

Nestlé Japan scoops special recognition award for branded shorts released on the internet - and predicts that the medium will become an increasingly important tool for marketers.

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The Future of Programmatic
Oct 26, 2016
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The Future of Programmatic

Consumption habits have changed, and so has the way we buy and sell media. We talked to P&G, BBC, Spotify and The Trade Desk about the future of programmatic and how it can drive creativity.

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Embracing digital disruption – what’s next?
Oct 26, 2016
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Embracing digital disruption – what’s next?

How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it?

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Mindshare China: Empowering young talent
Nov 30, 2016
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Mindshare China: Empowering young talent

The media agency has been a bit obsessed about the future over the past couple of years. And a key part of the future is recruiting, engaging, and retaining the next generation of talent.

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Closing the marketing loop with artificial intelligence
Oct 19, 2016
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Closing the marketing loop with artificial intelligence

The industry is poised to shift from big data to artificial intelligence marketing — as the promise of simulated human thinking brings renewed promise to advertising delivery.

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