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Ad blocking: An opportunity to correct an imbalance
Jan 5, 2016
Olivier Legrand

Ad blocking: An opportunity to correct an imbalance

LinkedIn APAC MD Olivier Legrand believes marketers and advertisers should be more concerned about ad blocking than they seem to be, and should be taking steps to address it as the long-term issue it is.

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Changing the online customer loyalty game
Jul 11, 2013
Olivier Legrand

Changing the online customer loyalty game

Marketers looking to make the best use of social media must think beyond aggregating eyeballs and instead cultivate their follower ecosystems.

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