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Making a statement: when fashion meets protest
Sep 19, 2019
Olivia Parker

Making a statement: when fashion meets protest

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

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The unusual shared existences of co-chief creative officers
Sep 4, 2019
Olivia Parker

The unusual shared existences of co-chief creative officers

How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?

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The 'chaotic beauty' of adland in Bangladesh
Sep 2, 2019
Olivia Parker

The 'chaotic beauty' of adland in Bangladesh

With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.

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How ads are used as weapons in Hong Kong protests
Aug 20, 2019
Olivia Parker

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
Aug 18, 2019
Olivia Parker

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Google and Facebook will obey Australia's laws or leave, says ACCC
Aug 13, 2019
Olivia Parker

Google and Facebook will obey Australia's laws or leave, says ACCC

The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.

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'Women to Watch boosted my self-esteem and my reputation'
Jul 25, 2019
Olivia Parker

'Women to Watch boosted my self-esteem and my reputation'

"Being recognised on a regional level next to some incredibly experienced women helps speak to the merit and impact of my work—rather than the gender and tenure that sits behind it." Last year's Women To Watch explain what nomination meant to them.

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Why don't 'chief children's officers' exist in every big tech firm?
Jul 9, 2019
Olivia Parker

Why don't 'chief children's officers' exist in every big tech firm?

The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.

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Carlsberg commercial chief: 'Asia is not following, it's leading'
Jul 9, 2019
Olivia Parker

Carlsberg commercial chief: 'Asia is not following, it's leading'

In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.

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Samsung still Indonesia's favourite brand
Jul 7, 2019
Olivia Parker

Samsung still Indonesia's favourite brand

The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.

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Women to Watch 2019 opens for entries
Jul 4, 2019
Olivia Parker

Women to Watch 2019 opens for entries

Nominate the women whose work — and way of working — inspires you, for Campaign's annual list celebrating the industry's top female talent.

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The ultimate post-Cannes 2019 breakdown
Jun 30, 2019
Robert Sawatzky, Olivia Parker

The ultimate post-Cannes 2019 breakdown

APAC wins, festival highlights and hot topics, all in one place.

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Nike China pulls shoe line after designer supports HK protests
Jun 26, 2019
Olivia Parker

Nike China pulls shoe line after designer supports HK protests

The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.

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How Adidas China and TBWA won the first ever TikTok Lion
Jun 25, 2019
Olivia Parker

How Adidas China and TBWA won the first ever TikTok Lion

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

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The world's biggest retail events, ranked and rated
Jun 24, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Why no work from China made the 80-strong Digital Craft shortlist
Jun 21, 2019
Olivia Parker

Why no work from China made the 80-strong Digital Craft shortlist

Isobar's chief creative officer Chris Chen explains the challenges work from China still faces when seeking medals at Cannes; and talks us through the decision to award the first ever Digital Craft Grand Prix to a campaign about a technology that doesn't yet exist.

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On the ground in Cannes: Editor's Diary Day 5
Jun 20, 2019
Robert Sawatzky, Olivia Parker

On the ground in Cannes: Editor's Diary Day 5

It's Day 5. No question, there are some tired eyes and long faces. But there are also some very excited creatives gearing up for the final awards gala tonight. Stick with Campaign - we've got you covered!

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On the ground in Cannes: Editor's Diary Day 4
Jun 20, 2019
Robert Sawatzky, Olivia Parker

On the ground in Cannes: Editor's Diary Day 4

Yesterday was exciting. We saw Sheryl Sandberg stand up for Facebook, shielded ourselves from Gary Vaynerchuk's highly popular invective and watched in alarm as Extinction Rebellion protesters took over the red carpet steps. What will happen today?!

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Gary Vaynerchuk: Cannes 'lacks truth at an uncomfortable scale'
Jun 20, 2019
Olivia Parker

Gary Vaynerchuk: Cannes 'lacks truth at an uncomfortable scale'

In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.

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Triple winners McCann Health:
Jun 19, 2019
Olivia Parker

Triple winners McCann Health: "We're at the top of our game"

CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.

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