When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?
With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.
Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.
"Being recognised on a regional level next to some incredibly experienced women helps speak to the merit and impact of my work—rather than the gender and tenure that sits behind it." Last year's Women To Watch explain what nomination meant to them.
The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.
In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.
The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.
Nominate the women whose work — and way of working — inspires you, for Campaign's annual list celebrating the industry's top female talent.
APAC wins, festival highlights and hot topics, all in one place.
The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.
Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Isobar's chief creative officer Chris Chen explains the challenges work from China still faces when seeking medals at Cannes; and talks us through the decision to award the first ever Digital Craft Grand Prix to a campaign about a technology that doesn't yet exist.
It's Day 5. No question, there are some tired eyes and long faces. But there are also some very excited creatives gearing up for the final awards gala tonight. Stick with Campaign - we've got you covered!
Yesterday was exciting. We saw Sheryl Sandberg stand up for Facebook, shielded ourselves from Gary Vaynerchuk's highly popular invective and watched in alarm as Extinction Rebellion protesters took over the red carpet steps. What will happen today?!
In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.
CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.