Search results for "women leading change"

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Are we representing the voice of the customer, or just stalking them?
Jan 15, 2018
Oliver Spalding

Are we representing the voice of the customer, or just stalking them?

A little less time with the data and a little more with the digital consumer goes a long way in building trust.

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Complexity is our shared problem
Apr 6, 2017
Oliver Spalding

Complexity is our shared problem

While brands often put the emphasis on agencies to transform, it’s a burden both parties should bear if true success is the aim, writes Oliver Spalding at DigitasLBi.

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What's next for Asia’s quiet healthcare revolution?
Jun 9, 2014
Oliver Spalding

What's next for Asia’s quiet healthcare revolution?

The three key factors driving a revolution in the way healthcare is delivered and perceived—and what it all means for marketers.

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The rise of creative consultancies (and how agencies can also be heroes)
Dec 19, 2018
Oliver Spalding

The rise of creative consultancies (and how agencies can also be heroes)

Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.

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