Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.
'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
Talk is cheap. Change is hard, but vital.
'I am not aggressive -- I am passionate.'
But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.
Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.
Research conducted by Have Her Back Consulting reveals how women and men rate gender equity efforts in their workplace.
'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'
The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.
The brand has vowed to reduce greenhouse gas emissions from its operations.
The fee on the account is estimated at $30 million.
The founder is calling on media shops to step up and help normalize real world sex.
The remit includes brands such as Frontline and NexGard.
The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.
Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.
The Disney global media review is now in full swing.
The cheeky independent Terri & Sandy hired a plane to fly over Cannes trailing a banner that read "FREE DROGA" and launched a GoFundMe to help Droga5 buy itself back.
The COO touches on everything from business mistakes made to whether or not the giant should be broken up and personal resilience built in the wake of her husband's passing.
'Flo' gets extremely candid with Campaign in Cannes, one year on from a disastrous string of months at the agency.