Search results for "women leading change"

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Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'
Nov 21, 2019
Oliver McAteer

Creative abuse, conflicts of interest and obnoxious pay terms: Pitching descends into 'Wild West without boundaries'

Agencies and consultants say there's been an uptick in bad behavior on the marketer side -- here's what needs to be done to course-correct.

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ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign
Nov 16, 2019
Oliver McAteer

ANA and McCann team up to tackle talent crisis with 'Best Jobs Ever' campaign

'The discipline of marketing has changed radically, and the campaign we have developed celebrates this shift and challenges perceptions.'

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What Reebok's punchy 2020 logo says about its bold and unapologetic vision
Nov 9, 2019
Oliver McAteer

What Reebok's punchy 2020 logo says about its bold and unapologetic vision

The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.

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Top 5 takeaways from ANA's diversity conference
Nov 9, 2019
Oliver McAteer

Top 5 takeaways from ANA's diversity conference

Talk is cheap. Change is hard, but vital.

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Facebook CMO Antonio Lucio's fierce call to drive diversity
Nov 7, 2019
Oliver McAteer

Facebook CMO Antonio Lucio's fierce call to drive diversity

'I am not aggressive -- I am passionate.'

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Female marketer leadership at 'all time high', says ANA study
Nov 6, 2019
Oliver McAteer

Female marketer leadership at 'all time high', says ANA study

But US industry survey also finds percentage of ethnic diversity is still dangerously low, only filling 12% of CMO roles.

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Insurance giant AXA hands majority of $161M global media account to WPP
Nov 5, 2019
Oliver McAteer

Insurance giant AXA hands majority of $161M global media account to WPP

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

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Few companies have taken meaningful action 2 years after #MeToo, alarming study finds
Oct 27, 2019
Oliver McAteer

Few companies have taken meaningful action 2 years after #MeToo, alarming study finds

Research conducted by Have Her Back Consulting reveals how women and men rate gender equity efforts in their workplace.

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Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech
Oct 10, 2019
Oliver McAteer

Time's Up shares 'deep disappointment' in open letter to LIA after Ted Royer speech

'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'

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Sadness and disgust among emotions that drive brand value, says biometric study
Sep 23, 2019
Oliver McAteer

Sadness and disgust among emotions that drive brand value, says biometric study

The carryover effect of emotions including sadness, anticipation, disgust is shown to drive brand value.

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'Our ambitions go beyond risk mitigation': Mars CEO on fighting climate change
Sep 23, 2019
Oliver McAteer

'Our ambitions go beyond risk mitigation': Mars CEO on fighting climate change

The brand has vowed to reduce greenhouse gas emissions from its operations.

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GSK launches global creative review for pharma business
Sep 20, 2019
Lindsay Stein, Oliver McAteer

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

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Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?
Sep 18, 2019
Oliver McAteer

Cindy Gallop to agencies: Who's brave enough to run my MakeLoveNotPorn ad?

The founder is calling on media shops to step up and help normalize real world sex.

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OMD wins $100m global Boehringer Ingelheim Animal Health account
Aug 5, 2019
Oliver McAteer

OMD wins $100m global Boehringer Ingelheim Animal Health account

The remit includes brands such as Frontline and NexGard.

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Havas is first holding company to launch major cannabis consultancy
Jul 16, 2019
Oliver McAteer

Havas is first holding company to launch major cannabis consultancy

The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.

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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Jul 2, 2019
Oliver McAteer

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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Disney sends out official RFP documents to global markets
Jun 27, 2019
Lindsay Stein, Oliver McAteer

Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

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#FreeDroga movement picks up steam at Cannes
Jun 21, 2019
Oliver McAteer

#FreeDroga movement picks up steam at Cannes

The cheeky independent Terri & Sandy hired a plane to fly over Cannes trailing a banner that read "FREE DROGA" and launched a GoFundMe to help Droga5 buy itself back.

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Facebook's Sheryl Sandberg on what it must do to earn back trust
Jun 19, 2019
Oliver McAteer

Facebook's Sheryl Sandberg on what it must do to earn back trust

The COO touches on everything from business mistakes made to whether or not the giant should be broken up and personal resilience built in the wake of her husband's passing.

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'Evolve or die': Q&A with OMD WW CEO Florian Adamski
Jun 18, 2019
Oliver McAteer

'Evolve or die': Q&A with OMD WW CEO Florian Adamski

'Flo' gets extremely candid with Campaign in Cannes, one year on from a disastrous string of months at the agency.

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