The digital economy is transforming consumption patterns and has become a key driver of economic growth.
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.
Growth does not come easily in Japan, but brands are experimenting with service innovation to stay ahead.
Solid GDP growth is moving Malaysians up the spending-power ladder.
Koreans want faster and more personalised service, as e-commerce expands into fresh-food categories and home meal services.
Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.
With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.
The consumer market is still growing quickly in Philippines, though inflation and new taxes may dampen consumer spending.
As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.
There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.
Nielsen provides insight into Indonesia's economic outlook and retail backdrop.
Nielsen provides insight into Hong Kong's economic outlook and retail backdrop.
Nielsen provides insights into Philippines' economic outlook and retail backdrop.
Nielsen provides insight into India’s economic outlook and retail backdrop
Not only are Chinese consumers changing what they shop for, they are changing the way they shop. E-commerce has been, and will continue to be, a fast-growing channel that is re-shaping the retail landscape in China.
Economists’ largely base optimistic outlook for Indonesia on its low exposure to US and European economies as well as its strong domestic consumption (60 per centof national GDP). Both factors are key to the country’s economic buoyancy and make the island nation a lucrative market for multinational brands.
Australia's shoppers are buying with caution today – but strong avenues for growth are on the horizon.
Nielsen provides insights into Vietnam's economic outlook and retail backdrop.
Nielsen provides insights into Malaysia’s economic outlook and retail backdrop.