The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.
Masculinity needs an urgent update.
Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?
More people are expressing intense love for all things green—sometimes even by speaking directly to plants in an erotic way.
As many people shrug off traditional, structured notions of identity, brands also must loose themselves from organisation around established consumer categories and behaviours.