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Don't call it 'sad-vertising': Emotional storytelling evolves in SEA
Mar 31, 2016
Max Roche, Audrey Tsen

Don't call it 'sad-vertising': Emotional storytelling evolves in SEA

At least some advertisers are moving on from weepy dramas and too-perfect happy endings, opting instead for subtler story arcs that reflect their customer base.

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