Search results for "women leading change"

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Why brands still come up short with millennial women
Nov 10, 2014
Mason Lerner

Why brands still come up short with millennial women

Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.

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Why the brand interest in Pinterest?
Nov 13, 2014
Mason Lerner

Why the brand interest in Pinterest?

The social-media powerhouse pinpoints its winning formula with desirable demographics.

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McDonald's is preparing a new slogan, and you already hate it
Nov 3, 2014
Mason Lerner

McDonald's is preparing a new slogan, and you already hate it

Branding experts are already giving the company's tagline the pink-slime treatment

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