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Suiting the messenger
Oct 9, 2018
Markus Malti

Suiting the messenger

With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.

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Best ad formats for acquiring high-quality gamers
Apr 29, 2019
Markus Malti

Best ad formats for acquiring high-quality gamers

Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.

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