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Five things you need to know about winning in beauty marketing
Dec 15, 2010
Marion McDonald

Five things you need to know about winning in beauty marketing

Marion McDonald is MD of strategy and planning, Asia-Pacific at Ogilvy Public Relations Worldwide, based in Hong Kong and has worked on major beauty brands across Asia for over 20 years.

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OPINION: Planners must meet CMO demands to 'Show me the money'
Nov 1, 2012
Marion McDonald

OPINION: Planners must meet CMO demands to 'Show me the money'

The game-changing communications planners of the next decade will come from a different talent pool. Marion McDonald, Asia-Pacific managing director of strategy and measurement for Ogilvy Public Relations, describes this new breed.

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OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'
Dec 11, 2012
Marion McDonald

OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'

Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.

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