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Unilever scraps separate agency relationships
Jun 19, 2019
Maisie McCabe

Unilever scraps separate agency relationships

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

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Will more clients follow Unilever in adopting a holding company model?
Jul 8, 2019
Maisie McCabe

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.

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