GLOBAL - Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.
GLOBAL - Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.
GLOBAL - Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic, less logic' company philosophy.
GLOBAL - Nokia, the mobile phone giant, has settled a series of legal disputes with Apple over patents, with Apple agreeing to pay royalties for the use of the Finnish manufacturer's technology.
GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.
GLOBAL - Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads.
GLOBAL – Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez, to the position of chief sustainability officer.
GLOBAL - Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/ Summer' ad campaign.
GLOBAL - GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.
GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.