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Unilever draws up 'Five levers for change' strategy
Nov 24, 2011
Loulla-Mae Eleftheriou-Smith

Unilever draws up 'Five levers for change' strategy

GLOBAL - Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.

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Johnson & Johnson to restructure marketing operations
May 25, 2011
Loulla-Mae Eleftheriou-Smith

Johnson & Johnson to restructure marketing operations

GLOBAL - Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads.

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Unilever outlines 'more magic, less logic' marketing philosophy
Oct 26, 2011
Loulla-Mae Eleftheriou-Smith

Unilever outlines 'more magic, less logic' marketing philosophy

GLOBAL - Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic, less logic' company philosophy.

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Unilever partners with News Corp and Viacom for digital content
May 29, 2012
Loulla-Mae Eleftheriou-Smith

Unilever partners with News Corp and Viacom for digital content

GLOBAL - Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

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Unilever names Marc Mathieu senior VP of marketing
Mar 4, 2011
Loulla-Mae Eleftheriou-Smith

Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

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Peroni launches global summer campaign, Italian style
Apr 18, 2011
Loulla-Mae Eleftheriou-Smith

Peroni launches global summer campaign, Italian style

GLOBAL - Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/ Summer' ad campaign.

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Coca-Cola ramps up global sustainability credentials
May 23, 2011
Loulla-Mae Eleftheriou-Smith

Coca-Cola ramps up global sustainability credentials

GLOBAL – Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez, to the position of chief sustainability officer.

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Nokia and Apple settle patent battle
Jun 15, 2011
Loulla-Mae Eleftheriou-Smith

Nokia and Apple settle patent battle

GLOBAL - Nokia, the mobile phone giant, has settled a series of legal disputes with Apple over patents, with Apple agreeing to pay royalties for the use of the Finnish manufacturer's technology.

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Infiniti signs Sebastian Vettel as first global ambassador
May 26, 2011
Loulla-Mae Eleftheriou-Smith

Infiniti signs Sebastian Vettel as first global ambassador

GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.

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GSK puts 19 brands up for sale
Apr 18, 2011
Loulla-Mae Eleftheriou-Smith

GSK puts 19 brands up for sale

GLOBAL - GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.

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P&G marketing chief: Fundamental shift from TV to digital required
Mar 15, 2012
Loulla-Mae Eleftheriou-Smith

P&G marketing chief: Fundamental shift from TV to digital required

GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.

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