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Philip Morris kicks off international effort to promote a smoke-free future
Nov 18, 2019
Lindsay Stein

Philip Morris kicks off international effort to promote a smoke-free future

The campaign focuses on the company's heated tobacco device, IQOS, which is authorised for sale by the FDA.

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LG Electronics awards global media business to PHD
Nov 12, 2019
Lindsay Stein

LG Electronics awards global media business to PHD

The account spend is estimated at $800 million worldwide.

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Deloitte Digital's Heat creates diversity ad score test
Nov 7, 2019
Lindsay Stein

Deloitte Digital's Heat creates diversity ad score test

The goal: Prove the business impact of inclusive advertising.

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VaynerMedia hires industry vet Wanda Pogue for global strategy
Nov 4, 2019
Lindsay Stein

VaynerMedia hires industry vet Wanda Pogue for global strategy

She will lead strategy across the agency's New York, Los Angeles, London and Singapore offices.

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Here are the Cannes Lions 2020 themes and a new category
Oct 28, 2019
Lindsay Stein

Here are the Cannes Lions 2020 themes and a new category

The festival Introduces the Creative Business Transformation Lions and revamps the PR Lions.

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One-word answers with Visa CMO Lynne Biggar
Oct 13, 2019
Lindsay Stein

One-word answers with Visa CMO Lynne Biggar

The marketing leader shares what the future of payment means to her.

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P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
Oct 4, 2019
Lindsay Stein

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

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Grey's Per Pedersen steps down as global creative council chair
Sep 30, 2019
Lindsay Stein

Grey's Per Pedersen steps down as global creative council chair

John Patroulis, Grey Worldwide chief creative officer, will now lead the council.

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How adland can better engage with deaf and hard-of-hearing people
Sep 29, 2019
Lindsay Stein

How adland can better engage with deaf and hard-of-hearing people

Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.

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Adland insiders on Advertising Week's Pitbull controversy
Sep 29, 2019
Lindsay Stein

Adland insiders on Advertising Week's Pitbull controversy

Having 'Mr. Worldwide' and his twerking dancers close the week has caused a flurry of backlash.

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Majority of positive LGBT content is flagged 'brand unsafe'
Sep 23, 2019
Lindsay Stein

Majority of positive LGBT content is flagged 'brand unsafe'

Advertisers are often stopped from buying ads on safe websites due to inaccurate keyword blocking.

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GSK launches global creative review for pharma business
Sep 20, 2019
Lindsay Stein, Oliver McAteer

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

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Vice creative shop Virtue appoints new leadership team
Aug 26, 2019
Lindsay Stein

Vice creative shop Virtue appoints new leadership team

The agency has picked up 45 new clients around the world in the past year.

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Mondelez consolidates global creative with WPP and Publicis
Aug 20, 2019
Lindsay Stein

Mondelez consolidates global creative with WPP and Publicis

The CPG food giant will also work with several "guest specialist agencies."

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Meet the industry's $1.3 billion problem: Fake influencer marketing
Jul 24, 2019
Lindsay Stein

Meet the industry's $1.3 billion problem: Fake influencer marketing

15% of all influencer ad dollars are spent on fake followers, study finds.

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BBDO taps Crystal Rix as first global marketing chief
Jul 23, 2019
Lindsay Stein

BBDO taps Crystal Rix as first global marketing chief

Rix will also continue to serve as chief strategy officer of BBDO New York.

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Roth: IPG off to 'solid start' with 3% organic growth in Q2
Jul 23, 2019
Lindsay Stein

Roth: IPG off to 'solid start' with 3% organic growth in Q2

The holding company maintains financial target of 2-to-3% organic growth for 2019.

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Twitter taps tech veteran Gap Kim as global business marketing leader
Jul 22, 2019
Lindsay Stein

Twitter taps tech veteran Gap Kim as global business marketing leader

Kim has worked at the likes of Facebook, WhatsApp and Google.

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Twitter launches ArtHouse to help brands make better content
Jul 10, 2019
Lindsay Stein

Twitter launches ArtHouse to help brands make better content

"Our mission is simple: to help brands design Twitter first content that moves people."

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'Fitting in is for basic bitches': Vice's new APAC creative leader
Jul 8, 2019
Lindsay Stein

'Fitting in is for basic bitches': Vice's new APAC creative leader

Vice Media hires drag queen Genie to lead creative in Asia-Pacific.

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