The campaign focuses on the company's heated tobacco device, IQOS, which is authorised for sale by the FDA.
The account spend is estimated at $800 million worldwide.
The goal: Prove the business impact of inclusive advertising.
She will lead strategy across the agency's New York, Los Angeles, London and Singapore offices.
The festival Introduces the Creative Business Transformation Lions and revamps the PR Lions.
The marketing leader shares what the future of payment means to her.
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
John Patroulis, Grey Worldwide chief creative officer, will now lead the council.
Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.
Having 'Mr. Worldwide' and his twerking dancers close the week has caused a flurry of backlash.
Advertisers are often stopped from buying ads on safe websites due to inaccurate keyword blocking.
The fee on the account is estimated at $30 million.
The agency has picked up 45 new clients around the world in the past year.
The CPG food giant will also work with several "guest specialist agencies."
15% of all influencer ad dollars are spent on fake followers, study finds.
Rix will also continue to serve as chief strategy officer of BBDO New York.
The holding company maintains financial target of 2-to-3% organic growth for 2019.
Kim has worked at the likes of Facebook, WhatsApp and Google.
"Our mission is simple: to help brands design Twitter first content that moves people."
Vice Media hires drag queen Genie to lead creative in Asia-Pacific.