Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.
In the vanity-driven wearables market, fashion helps to sell function.
Agencies will benefit creatively from working with startups but will need to cast-out established models to succeed.
SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.
Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.
SECTOR STUDY: Despite the nation’s size and tempting wealth, top-end brands aren’t necessarily having an easy time in India. Careful strategy is needed to thrive there.
CREATIVE INTERVIEW: Ogilvy & Mather Indonesia’s new chief creative comes with a wealth of experience and is on a mission to shake up the traditional media-focused industry.