Search results for "women leading change"

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Mars reveals gender bias in own advertising
Jun 18, 2019
Kim Benjamin

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

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Steve Blakeman to lead global Nestle account at Mindshare
May 29, 2019
Kim Benjamin

Steve Blakeman to lead global Nestle account at Mindshare

Blakeman joins network from OMD.

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Why independent agencies thrive in China
May 9, 2019
Kim Benjamin

Why independent agencies thrive in China

“In Shanghai, even a new starter can get a foot in the door. If you don’t stay hungry and on top of the game, you could be supplanted without even knowing it.”

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Creativity as fuel for event design
Oct 15, 2018
Kim Benjamin

Creativity as fuel for event design

In an age of experience, brands are emphasising innovation to design events that leave lasting impressions.

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Corporate travel management gets personal with AI
Sep 17, 2018
Kim Benjamin

Corporate travel management gets personal with AI

Could AI really be a game-changer for corporate travel management?

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How event planners can navigate data
Jun 11, 2018
Kim Benjamin

How event planners can navigate data

There’s more to data gathering than numbers, spreadsheets and feedback forms.

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How comms professionals can break out of the 'PR sandbox'
May 27, 2018
Kim Benjamin

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

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IMEX 2018 highlights role of women in events industry
May 16, 2018
Kim Benjamin

IMEX 2018 highlights role of women in events industry

The show's women-initiated programme sparked conversation about gender representation in the industry.

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Asia companies scramble to be compliant ahead of GDPR
Mar 27, 2018
Kim Benjamin

Asia companies scramble to be compliant ahead of GDPR

The MICE industry will require focus on planning and processes to operate in this new environment.

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What it's like to work on... the 2018 Winter Olympics
Feb 25, 2018
Kim Benjamin

What it's like to work on... the 2018 Winter Olympics

The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.

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PyeongChang 2018: Behind the scenes
Feb 8, 2018
Kim Benjamin

PyeongChang 2018: Behind the scenes

As the Games kick off, we chat to the event organisers who've been working for years to make it happen.

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AI in China: What it means to be a tech leader
Jan 28, 2018
Kim Benjamin

AI in China: What it means to be a tech leader

Xi Jinping is committed to making Chinese AI the envy of the world by 2030.

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What is the real cost of event tech?
Jan 18, 2018
Kim Benjamin

What is the real cost of event tech?

Marketers must evaluate the rising cost of new tech tools against actual value.

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How to manage compliance risk in China
Jan 14, 2018
Kim Benjamin

How to manage compliance risk in China

Performing due diligence on suppliers is essential to alleviate fraudulent activity.

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Why the agency model is in flux
Nov 30, 2017
Kim Benjamin

Why the agency model is in flux

The pace of change is forcing the industry to take a good, hard look at itself.

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How to use Snapchat to engage audiences
Nov 26, 2017
Kim Benjamin

How to use Snapchat to engage audiences

Take advantage of the social platform's customisable filters and geolocation capabilities

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Brand break-up: When event sponsorship goes wrong
Nov 26, 2017
Kim Benjamin

Brand break-up: When event sponsorship goes wrong

McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.

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Why Chinese tech is crucial for events
Nov 26, 2017
Kim Benjamin

Why Chinese tech is crucial for events

Chinese start-ups and homegrown tech tools are making waves in the events industry.

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Cyber seeing will soon be AI believing
Jul 20, 2017
Kim Benjamin

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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Opportunities rife in Cambodia’s young PR market
Nov 22, 2016
Kim Benjamin

Opportunities rife in Cambodia’s young PR market

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.