Brands are redefining their core principles to focus more on purpose and value, an opportunity for agencies to take a higher seat at the table — if they are up to it.
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?
With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.
The threat to banks is not technology. It's a failure to transform themselves to a truly customer-centric mode of operation, writes Justin Peyton of DigitasLBI.
To compete against startups that seek to transform their industry, existing financial institutions must make digital innovation an integral part of their culture.