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How to win China online: Beyond simplistic segments and avatars
Mar 9, 2016
Julien Lapka

How to win China online: Beyond simplistic segments and avatars

Flamingo's Julien Lapka argues for a more human-centred approach to online marketing in China and provides a nuanced look at what Chinese 'netizens' are longing for.

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Taking back time: An attitude shift in China
Nov 17, 2013
Julien Lapka

Taking back time: An attitude shift in China

A growing desire among consumers in China to slow down and enjoy the important things in life suggests that brand advertising may need to downshift as well.

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