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Scoping your agencies to win in the digital economy
Feb 28, 2017
Jonathan Rudd

Scoping your agencies to win in the digital economy

Too often, agencies are briefed based on last year's brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut.

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Is mobile video killing the importance of sound?
Jul 19, 2016
Jonathan Rudd

Is mobile video killing the importance of sound?

Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?

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Snapchat marketing in Asia: What you need to know
May 30, 2016
Jonathan Rudd

Snapchat marketing in Asia: What you need to know

You shouldn't get too excited about Snapchat, because it's not offering ad products in Asia yet (except Australia), but you should get ready because it might be a factor sooner than you think, writes Carat's Jonathan Rudd.

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