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PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers
May 7, 2012
Jolene Otremba

PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers

HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.

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Agency Report Card 2011: Asia's year of digital change
Feb 9, 2012
Jolene Otremba

Agency Report Card 2011: Asia's year of digital change

Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.

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BBH's action comedy take for Vaseline men's range
Nov 22, 2011
Jolene Otremba

BBH's action comedy take for Vaseline men's range

BANGKOK - Capitalising on the craze for whitening products and an increased desire for beauty care products amongst men, skincare brand Vaseline, together with BBH Asia-Pacific, has rolled out a new action comedy television commercial for its men’s face wash in Thailand.

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Uniqlo identified as top emerging brand in new study
Nov 21, 2011
Jolene Otremba

Uniqlo identified as top emerging brand in new study

ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.

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Proximity and Goodstein and Partners shine at DMAs
Nov 9, 2011
Emily Tan, Jolene Otremba

Proximity and Goodstein and Partners shine at DMAs

BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.

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Asia's elite still spending big: Synovate
Oct 18, 2011
Jolene Otremba

Asia's elite still spending big: Synovate

ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.

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VIDEO: Weber Shandwick's Timothy Sutton on 'effort-full' creativity
Oct 13, 2011
Jolene Otremba

VIDEO: Weber Shandwick's Timothy Sutton on 'effort-full' creativity

ASIA-PACIFIC - In the first edition of the PR Influencers video series, Timothy Sutton, chairman at Weber Shandwick Asia-Pacific, shares his views on where he sees the PR industry going over the next few years.

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Brands must reckon with changing gender dynamics in China
Oct 9, 2011
Jolene Otremba

Brands must reckon with changing gender dynamics in China

CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.

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Asia-Pacific's Top 1000 brands
Jun 29, 2011
Jolene Otremba

Asia-Pacific's Top 1000 brands

The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.

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