HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.
Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.
BANGKOK - Capitalising on the craze for whitening products and an increased desire for beauty care products amongst men, skincare brand Vaseline, together with BBH Asia-Pacific, has rolled out a new action comedy television commercial for its men’s face wash in Thailand.
ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.
BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.
ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.
ASIA-PACIFIC - In the first edition of the PR Influencers video series, Timothy Sutton, chairman at Weber Shandwick Asia-Pacific, shares his views on where he sees the PR industry going over the next few years.
CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.
The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.