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As 'Big Data' gets hot, data geeks become cool
Aug 30, 2012
John Merakovsky

As 'Big Data' gets hot, data geeks become cool

More than a meme, Big Data has true potential to provide million-dollar insights. Trouble is, writes John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, marketers have little idea how to even ask the right questions.

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OPINION: TV or not TV, that is the question


Nov 22, 2012
John Merakovsky

OPINION: TV or not TV, that is the question



With more consumers partaking of 'TV' content via devices and networks that permit targeted advertising, John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, looks to the future and debates the pros and cons of the pricey TVC.

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OPINION: Church of the Connected Mind
Jul 12, 2012
John Merakovsky

OPINION: Church of the Connected Mind

Self-confessed technology addict John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, ponders the mental impacts of always-on connections and obsessive social-media usage.

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Opinion: Cloud busting
Mar 1, 2012
John Merakovsky

Opinion: Cloud busting

John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific advises marketers to take a deep breath and not to panic over the terminology of "cloud computing".

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OPINION: Why Dr House would have made an excellent marketer
May 10, 2012
John Merakovsky

OPINION: Why Dr House would have made an excellent marketer

My company recently published a whitepaper called 'The Future of Multichannel Marketing in Hong Kong', based on a comprehensive survey of local businesses and consumers.

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From 'it to bit': 3D printing, the approaching intellectual revolution and marketing
Jul 4, 2013
John Merakovsky

From 'it to bit': 3D printing, the approaching intellectual revolution and marketing

An industrial revolution driven by 3D printing could wrest power away from data barons and place it in the hands of small, local entrepreneurs. John Merakovsky outlines the possibilities—and the impact on marketers.

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Opinion: Year of the Snake puts the squeeze on ad tech
Feb 15, 2013
John Merakovsky

Opinion: Year of the Snake puts the squeeze on ad tech

It's crunch time for the ad tech industry, with rapid growth now being met with greater discernment and higher standards writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific

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Opinion: The pull of privacy
Sep 27, 2012
John Merakovsky

Opinion: The pull of privacy

John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, wonders how consumers will take Facebook's latest targeting attempt.

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Back off man, I'm a scientist: Advice on the use of 'big data'
Apr 30, 2013
John Merakovsky

Back off man, I'm a scientist: Advice on the use of 'big data'

It's en vogue these days for statisticians and business analysts to refer to themselves as 'scientists', which is fine with John Merakovsky—as long as such people bring a scientist's mindset to the task.

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Opinion: Death of a salesmodel


Jun 7, 2012
John Merakovsky

Opinion: Death of a salesmodel



John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, urges Facebook to keep experimenting if it hopes to survive its current post-IPO turmoil.

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