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How MNCs can win the next five years in Japan
Jul 29, 2016
John Woodward

How MNCs can win the next five years in Japan

This month, our Globalist in Japan gives a personal view on how foreign companies can carve out a path to success in a market where many fail.

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Japaneseness resurgent
Aug 31, 2015
John Woodward

Japaneseness resurgent

Japanese consumers want to celebrate their own culture. International brands should look even more at localizing as the country’s prosperity rebounds.

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