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Bailey's hands US$58 million account to BBH in marketing shake-up
Jun 6, 2010
Joe Thomas

Bailey's hands US$58 million account to BBH in marketing shake-up

GLOBAL - Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40 million (US$58 million) global advertising account as part of a shake-up of its global marketing strategy.

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Carlsberg logo on Liverpool's shirt to appear in Chinese
Apr 28, 2010
Joe Thomas

Carlsberg logo on Liverpool's shirt to appear in Chinese

GLOBAL - Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese.

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Burberry hunts for digital agency
Oct 6, 2009
Joe Thomas

Burberry hunts for digital agency

GLOBAL - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul of its global website.

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