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CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image
Mar 14, 2011
Jin Bo

CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image

CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.

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ICLP appoints Peggy Cheng as business director in Beijing
Mar 14, 2011
Jin Bo

ICLP appoints Peggy Cheng as business director in Beijing

SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.

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Converse challenges China's youth to find summer party venue
Mar 7, 2011
Jin Bo

Converse challenges China's youth to find summer party venue

BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.

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Former Publicis China CEO Sheena Jeng joins DDB Taiwan
Mar 6, 2011
Jin Bo

Former Publicis China CEO Sheena Jeng joins DDB Taiwan

TAIPEI – After spending years in China, advertising veteran Sheena Jeng has returned to her native Taiwan and joined DDB as co-president and chief creative officer.

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Neo@Ogilvy Shanghai appoints new general manager
Mar 2, 2011
Jin Bo

Neo@Ogilvy Shanghai appoints new general manager

SHANGHAI - In an effort to strengthen its leadership team in China, Ogilvy has appointed Debby Chang as general manager for Neo@Ogilvy Shanghai, a newly created position effective from 1 March.

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MSL China adds three clients, grows corporate reputation management duties
Feb 27, 2011
Jin Bo

MSL China adds three clients, grows corporate reputation management duties

BEIJING - MSL China has secured three new accounts - Atlas Copco, AstraZeneca and Home Credit - for corporate and product communications, as well as reputation management assignments.

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OMD China wins media buying, planning for Lashou.com
Feb 24, 2011
Jin Bo

OMD China wins media buying, planning for Lashou.com

SHANGHAI – Lashou.com, a leading group buying website in China, has appointed OMD China to handle its media planning and buying business, effective immediately.

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Thoughtful Media appoints PT Black as senior creative director
Feb 23, 2011
Jin Bo

Thoughtful Media appoints PT Black as senior creative director

SHANGHAI - Thoughtful Media Group (TMG) has appointed PT Black as senior creative director for Asia-Pacific.

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UM China appoints Amy Peng as chief strategic officer
Feb 16, 2011
Jin Bo

UM China appoints Amy Peng as chief strategic officer

SHANGHAI – UM China has appointed Amy Peng as chief strategic officer, which will see her leading strategic planning solutions.

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Octagon appoints Nancy Tao as vice-president for China
Jan 30, 2011
Jin Bo

Octagon appoints Nancy Tao as vice-president for China

BEIJING - Sports and entertainment marketing agency Octagon has appointed Nancy Tao as vice-president for China. Based in Beijing, she will report to Greater China managing director Winston Zheng.

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China’s largest television brand Hisense appoints TBWA Shanghai
Jan 23, 2011
Jin Bo

China’s largest television brand Hisense appoints TBWA Shanghai

SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.

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Draft FCB Beijing resumes operations after 18 months
Jan 20, 2011
Jin Bo

Draft FCB Beijing resumes operations after 18 months

BEIJING – Draft FCB’s Beijing office has resumed operations after being suspended after one-and-a-half years.

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Maxus wins local baby food account
Jan 19, 2011
Jin Bo

Maxus wins local baby food account

GUANGZHOU - Maxus China has been awarded the Jiangxi Mate Best media account, including media buying and planning, without a pitch.

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R3 adds senior consulting, financial talent
Jan 19, 2011
Jin Bo

R3 adds senior consulting, financial talent

SINGAPORE - R3 has appointed David Clugston (pictured left) as regional business consultant and Winny Yeoh as senior financial consultant, both based in Singapore, working on global, regional and local assignments.

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Casio launches LBS campaign to promote G-Shock party
Jan 16, 2011
Jin Bo

Casio launches LBS campaign to promote G-Shock party

In partnership with Ad China, Casio launched a mobile campaign on China’s major LBS (location-based services) sites to promote the G-Shock Music Party held on 15 January at Shanghai Mao Live House, featuring Taiwanese pop singer Huang Lixing.

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Vivaki China strengthens digital management with new appointments
Jan 13, 2011
Jin Bo

Vivaki China strengthens digital management with new appointments

BEIJING – In an effort to strength its digital team, Vivaki China has made two senior appointments. Sharon Wang joins the company as GM of digital media at Vivaki Exchange China, while Jonathan Qiao has been appointed deputy GM of Vivaki Nerve Center China.

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JWT scoops Haier's corporate branding business
Jan 12, 2011
Jin Bo

JWT scoops Haier's corporate branding business

SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.

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Ogilvy forum initiates dialogue on cultivating business growth with soft power
Jan 11, 2011
Jin Bo

Ogilvy forum initiates dialogue on cultivating business growth with soft power

BEIJING – Ogilvy executives and staff, clients and industry peers gathered in Beijing yesterday to explore the compelling case for cultivating business growth with soft power.

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Xu Lei, VP of 360buy, leaves the company for
Jan 9, 2011
Jin Bo

Xu Lei, VP of 360buy, leaves the company for "private reasons"

BEIJING - Beijing Jingdong Century Trading, the owner of leading Chinese B2C website 360buy.com, has confirmed that its VP for marketing Xu Lei has left the company for “private reasons”.

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Iris moves to close its Beijing office
Jan 9, 2011
Jin Bo

Iris moves to close its Beijing office

BEIJING - Iris, the UK-based independent marketing agency which entered the China market in 2009, has decided to close its Beijing office and consolidate its China operations into Shanghai.

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