CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.
SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.
BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.
TAIPEI – After spending years in China, advertising veteran Sheena Jeng has returned to her native Taiwan and joined DDB as co-president and chief creative officer.
SHANGHAI - In an effort to strengthen its leadership team in China, Ogilvy has appointed Debby Chang as general manager for Neo@Ogilvy Shanghai, a newly created position effective from 1 March.
BEIJING - MSL China has secured three new accounts - Atlas Copco, AstraZeneca and Home Credit - for corporate and product communications, as well as reputation management assignments.
SHANGHAI – Lashou.com, a leading group buying website in China, has appointed OMD China to handle its media planning and buying business, effective immediately.
SHANGHAI - Thoughtful Media Group (TMG) has appointed PT Black as senior creative director for Asia-Pacific.
SHANGHAI – UM China has appointed Amy Peng as chief strategic officer, which will see her leading strategic planning solutions.
BEIJING - Sports and entertainment marketing agency Octagon has appointed Nancy Tao as vice-president for China. Based in Beijing, she will report to Greater China managing director Winston Zheng.
SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.
BEIJING – Draft FCB’s Beijing office has resumed operations after being suspended after one-and-a-half years.
GUANGZHOU - Maxus China has been awarded the Jiangxi Mate Best media account, including media buying and planning, without a pitch.
SINGAPORE - R3 has appointed David Clugston (pictured left) as regional business consultant and Winny Yeoh as senior financial consultant, both based in Singapore, working on global, regional and local assignments.
In partnership with Ad China, Casio launched a mobile campaign on China’s major LBS (location-based services) sites to promote the G-Shock Music Party held on 15 January at Shanghai Mao Live House, featuring Taiwanese pop singer Huang Lixing.
BEIJING – In an effort to strength its digital team, Vivaki China has made two senior appointments. Sharon Wang joins the company as GM of digital media at Vivaki Exchange China, while Jonathan Qiao has been appointed deputy GM of Vivaki Nerve Center China.
SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.
BEIJING – Ogilvy executives and staff, clients and industry peers gathered in Beijing yesterday to explore the compelling case for cultivating business growth with soft power.
BEIJING - Beijing Jingdong Century Trading, the owner of leading Chinese B2C website 360buy.com, has confirmed that its VP for marketing Xu Lei has left the company for “private reasons”.
BEIJING - Iris, the UK-based independent marketing agency which entered the China market in 2009, has decided to close its Beijing office and consolidate its China operations into Shanghai.