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OPINION: The disintegration of the media and advertising industry
Jan 8, 2013
Jimmy Kuo

OPINION: The disintegration of the media and advertising industry

Jimmy Kuo, UM China's business director, asks whether we are heading toward a reshuffling of power within the agency structure, where media takes the helm.

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OPINION: The vital role of meritocracy in taking Chinese brands global
May 16, 2012
Jimmy Kuo

OPINION: The vital role of meritocracy in taking Chinese brands global

Jimmy Kuo, head of planning at UM China, write that the media industry in China warrants an ideological shift from plutocracy to meritocracy, a change that he believes is vital to the future prospects for Chinese brands.

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