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APAC regresses in nurturing women entrepreneurs: Research
Jul 16, 2019
Jessica Goodfellow

APAC regresses in nurturing women entrepreneurs: Research

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

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Facebook warns ‘Clear history’ tool could trigger targeting changes
May 15, 2019
Jessica Goodfellow

Facebook warns ‘Clear history’ tool could trigger targeting changes

The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.

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Men need to
Jun 12, 2019
Jessica Goodfellow

Men need to "get over" #MeToo fear and become diversity champions instead

The industry needs more men to champion gender diversity, but it must first "move past" nervousness caused by the #MeToo movement

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Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom
Aug 2, 2019
Jessica Goodfellow

Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom

Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.

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Delving into Libra: Is Facebook's currency the future of finance?
Jul 17, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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Facebook reports 28% revenue uplift; reveals second FTC probe
Jul 25, 2019
Jessica Goodfellow

Facebook reports 28% revenue uplift; reveals second FTC probe

Double FTC investigations cast shadow over better-than-expected Q2 results.

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Facebook introduces ‘one-strike’ live-streaming policy
May 15, 2019
Jessica Goodfellow

Facebook introduces ‘one-strike’ live-streaming policy

Following the Christchurch terror attack the social-media platform is tightening its live-streaming policies.

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Industry welcomes online tracking crackdown, despite short-term pain
May 14, 2019
Jessica Goodfellow

Industry welcomes online tracking crackdown, despite short-term pain

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

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Facebook prioritises original video
May 7, 2019
Jessica Goodfellow

Facebook prioritises original video

The ranking changes will improve discoverability of original content on Facebook.

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How brands can be smarter with data science
Jul 9, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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'The energy was infectious': MediaWorks 2019 concludes
May 27, 2019
Jessica Goodfellow

'The energy was infectious': MediaWorks 2019 concludes

A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 16, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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Netflix begins tailoring offering in Asia with mobile-only India plan
Jul 18, 2019
Jessica Goodfellow

Netflix begins tailoring offering in Asia with mobile-only India plan

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

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Industry against the clock in shifting TV investment online
Jun 26, 2019
Jessica Goodfellow

Industry against the clock in shifting TV investment online

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

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YouTube tops Netflix as Asia's top streaming entertainment service
Jun 11, 2019
Jessica Goodfellow

YouTube tops Netflix as Asia's top streaming entertainment service

YouTube, Spotify and Twitch are among the brands that have gained most ground across Asia-Pacific this year.

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Dentsu plans to drop Aegis from name
Jul 22, 2019
Jessica Goodfellow

Dentsu plans to drop Aegis from name

Moving towards its 'One Dentsu' structure, changes at DAN continue, including redundancies of more senior APAC staff.

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Google cracks down on cookie tracking
May 9, 2019
Jessica Goodfellow

Google cracks down on cookie tracking

The changes clamp down on the “complex and opaque” digital advertising ecosystem.

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Essence grows APAC leadership team
May 17, 2019
Jessica Goodfellow

Essence grows APAC leadership team

The GroupM agency makes VP of media planning and VP of media activation appointments.

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Snap makes gains in global expansion
Jul 24, 2019
Jessica Goodfellow

Snap makes gains in global expansion

User and revenue growth of the photo- and video-sharing app highest outside North America.

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Facebook and Instagram’s most engaging brands in key Asia regions revealed
Jul 12, 2019
Jessica Goodfellow

Facebook and Instagram’s most engaging brands in key Asia regions revealed

Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.

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