Search results for "women leading change"

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MRM McCann global CEO on women, mentorship and technology
Sep 24, 2019
Jessica Goodfellow

MRM McCann global CEO on women, mentorship and technology

Kate MacNevin reveals the best advice she received as a female leader, why mentoring initiatives are key in encouraging greater diversity, and what technology she is excited about in 2020.

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APAC regresses in nurturing women entrepreneurs: Research
Jul 15, 2019
Jessica Goodfellow

APAC regresses in nurturing women entrepreneurs: Research

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

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Facebook warns ‘Clear history’ tool could trigger targeting changes
May 14, 2019
Jessica Goodfellow

Facebook warns ‘Clear history’ tool could trigger targeting changes

The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.

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Men need to
Jun 11, 2019
Jessica Goodfellow

Men need to "get over" #MeToo fear and become diversity champions instead

The industry needs more men to champion gender diversity, but it must first "move past" nervousness caused by the #MeToo movement

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Japan departures at The Trade Desk and Unruly
Nov 28, 2019
Jessica Goodfellow

Japan departures at The Trade Desk and Unruly

EXCLUSIVE: Two senior departures at adtech businesses in Japan.

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Index Exchange taps ex-Unruly exec in Japan
Dec 9, 2019
Jessica Goodfellow

Index Exchange taps ex-Unruly exec in Japan

Just weeks after Campaign revealed Haruyo Kagawa's departure from Unruly, we can now detail her plans to expand Index Exchange in the market

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How Dentsu’s CCI and Cheq have so far blocked 760 million unsafe ad requests
Oct 31, 2019
Jessica Goodfellow

How Dentsu’s CCI and Cheq have so far blocked 760 million unsafe ad requests

CASE STUDY: Blocking fraudulent and non-brand safe ad requests in real-time stopped top Japanese brands from appearing next to potentially disastrous articles.

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Does Facebook's Libra currency have a future?
Nov 15, 2019
Jessica Goodfellow

Does Facebook's Libra currency have a future?

SOUNDING BOARD: After a rocky launch and a grilling from Congress, cryptocurrency experts give their view on whether Facebook's Libra still has legs.

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Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom
Aug 1, 2019
Jessica Goodfellow

Obsession with hypertargeting means brands are becoming ‘culturally invisible’, says MediaCom

Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.

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Delving into Libra: Is Facebook's currency the future of finance?
Jul 16, 2019
Jessica Goodfellow

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

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LIA under fire after ex-Droga5 exec addresses misconduct claims on-stage
Oct 8, 2019
Jessica Goodfellow

LIA under fire after ex-Droga5 exec addresses misconduct claims on-stage

The surprise appearance of the ousted Droga5 exec on stage at the London International Awards’ Creative Liaisons has reportedly led agency network FCB to terminate its relationship with the organisers.

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Facebook reports 28% revenue uplift; reveals second FTC probe
Jul 24, 2019
Jessica Goodfellow

Facebook reports 28% revenue uplift; reveals second FTC probe

Double FTC investigations cast shadow over better-than-expected Q2 results.

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R/GA taps IBM iX's Gary Hoff as it swings to consultancy approach
Nov 19, 2019
Jessica Goodfellow

R/GA taps IBM iX's Gary Hoff as it swings to consultancy approach

EXCLUSIVE: Hoff wants to combine the "pure consulting" culture of his former employer with the creative prowess of R/GA.

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Australia and Singapore most ‘data ready’ in APAC
Oct 23, 2019
Jessica Goodfellow

Australia and Singapore most ‘data ready’ in APAC

Organisations in APAC are all over the map in their ability to become truly data-driven, according to a report.

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Facebook introduces ‘one-strike’ live-streaming policy
May 14, 2019
Jessica Goodfellow

Facebook introduces ‘one-strike’ live-streaming policy

Following the Christchurch terror attack the social-media platform is tightening its live-streaming policies.

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'Commercial models need to catch up to live sports consumption' says F1 tech provider
Sep 19, 2019
Jessica Goodfellow

'Commercial models need to catch up to live sports consumption' says F1 tech provider

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

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Wavemaker Philippines wins L’Oréal media account
Nov 20, 2019
Jessica Goodfellow

Wavemaker Philippines wins L’Oréal media account

The media business win expands on the agency's work leading digital and ecommerce for L’Oréal Philippines.

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The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition
Aug 18, 2019
Jessica Goodfellow

The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

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Industry welcomes online tracking crackdown, despite short-term pain
May 13, 2019
Jessica Goodfellow

Industry welcomes online tracking crackdown, despite short-term pain

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

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Keeping pace with... Google's Tara Mckenty
Sep 30, 2019
Jessica Goodfellow

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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