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An open letter to WeChat: 6 (new) suggestions
Aug 30, 2017
Jeremy Webb

An open letter to WeChat: 6 (new) suggestions

Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.

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Have 30 million Weibo posts from brands been worth it?
Jun 3, 2014
Jeremy Webb

Have 30 million Weibo posts from brands been worth it?

Brands in China have posted around 30 million* “bits” of social media content in the last couple of years. Have enough people seen this content to justify the investment?

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