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Gender equality: Do social pressures, not bias, hold women back?
Aug 4, 2016
Jenny Chan 陳詠欣

Gender equality: Do social pressures, not bias, hold women back?

The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.

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SK-II's 'leftover women' lifts brand, purchase intent: YouGov
Apr 17, 2016
Jenny Chan 陳詠欣

SK-II's 'leftover women' lifts brand, purchase intent: YouGov

There has been much heated debate about SK-II’s 'leftover women' digital campaign (please see article link below) in China between the above-25s and below-25s. The latter group is indeed torn between trying to meet parental expectations to build a family, while at the same time wanting to marry for love. The above-25s have already chosen their path in life and feel less resonance with the campaign. YouGov's sampling data below shows results from the campaign launch two weeks ago. The metrics suggest that it is effective in brand lift as well as purchase consideration among current and former SK-II users as well as those of their key competitors. Overall, YouGov evaluates this campaign as definitively successful.

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Diversity: Australian brands lead the way on inclusive marketing
Aug 1, 2016
Jenny Chan 陳詠欣

Diversity: Australian brands lead the way on inclusive marketing

Whether reflecting the country or influencing it (probably both), Australian brands and their agencies are making marketing increasingly inclusive. Agency leaders share advice and cautions.

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Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling
Jan 21, 2016
Jenny Chan 陳詠欣

Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling

Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.

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Photos: 'Ladies of Media' luncheon raises nearly US$25,000
Dec 7, 2016
Jenny Chan 陳詠欣

Photos: 'Ladies of Media' luncheon raises nearly US$25,000

The event in support of Mother's Choice drew more than 80 female executives.

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5 Campaigns that rocked China in 2016
Dec 19, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

5 Campaigns that rocked China in 2016

Have a look at work that pushed advertising boundaries in China over the past year.

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How Indonesia is serving the impatient consumer
May 3, 2016
Jenny Chan 陳詠欣

How Indonesia is serving the impatient consumer

ON THE GROUND - INDONESIA: As Indonesians become more cash-rich but also more time-poor, behaviour change is opening up opportunities for change beyond online shopping.

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Healthcare creativity in China: The not-so-bitter pill
Sep 21, 2016
Jenny Chan 陳詠欣

Healthcare creativity in China: The not-so-bitter pill

Healthcare ads in China, hemmed in by tight rules and conservative clients, have long been criticised for lacklustre creativity, but that is improving, according to a Spikes Asia presentation featuring Johnson & Johnson and J. Walter Thompson.

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Cannes 2016: Chinese design fixated on pleasing customers; no grand vision
Jul 3, 2016
Jenny Chan 陳詠欣

Cannes 2016: Chinese design fixated on pleasing customers; no grand vision

Campaign caught up with Shen Yiwen (沈亿文), co-founder and chairperson of Jamewish Brand Consulting, for her analysis of China's performance in the Design Lions.

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ReuterPR rebrands to Reuter Communications, hires BBDO's Cakebread
Feb 1, 2016
Jenny Chan 陳詠欣

ReuterPR rebrands to Reuter Communications, hires BBDO's Cakebread

SHANGHAI - ReuterPR has rebranded to Reuter Communications to reflect its "evolution towards a more complete and integrated offering". The firm has also hired Nick Cakebread from BBDO Live China as its new managing partner.

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Tech Talk: Linkfluence, Pixels, Qlippie Live, Alipay and more
Oct 13, 2016
Jenny Chan 陳詠欣

Tech Talk: Linkfluence, Pixels, Qlippie Live, Alipay and more

A weekly roundup of tech news and announcements.

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Takeaways from Rise 2016's marketing track
Jun 1, 2016
Jenny Chan 陳詠欣

Takeaways from Rise 2016's marketing track

Key points from onstage and off at yesterday's startup-oriented Rise 2016 conference in Hong Kong.

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Trading places in Greater China: Yang, Cullen, Li, Kwan, Yim and more
Mar 31, 2016
Jenny Chan 陳詠欣

Trading places in Greater China: Yang, Cullen, Li, Kwan, Yim and more

Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.

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What should China make of Trump's anti-China rhetoric?
Nov 9, 2016
Jenny Chan 陳詠欣

What should China make of Trump's anti-China rhetoric?

China insiders comment on how Trump won, and share their views on the possible impact of his aggressively anti-China stance.

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Trading places in Greater China: Saatchi's Chen and Ng, Yooya's Steere and more
May 26, 2016
Jenny Chan 陳詠欣

Trading places in Greater China: Saatchi's Chen and Ng, Yooya's Steere and more

Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.

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Cannes 2016: Chinese imitation explained through the eyes of Confucius
Jun 23, 2016
Jenny Chan 陳詠欣

Cannes 2016: Chinese imitation explained through the eyes of Confucius

A talk at Cannes addressed why Westerners are known as better at innovation and the Chinese commonly seen as imitators.

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ZenithOptimedia's Steve King on transformation and a takeaway from Trump
Feb 24, 2016
Jenny Chan 陳詠欣

ZenithOptimedia's Steve King on transformation and a takeaway from Trump

MEDIA360 SUMMIT - In a fireside chat moderated by CNN anchor Kristie Lu Stout, ZenithOptimedia global CEO Steve King says transformation in the media-agency business means to simplify things, and reiterates that by drawing a parallel to Donald Trump's rhetoric.

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How will China's foreign content crackdown play out?
Feb 22, 2016
Jenny Chan 陳詠欣, Faaez Samadi

How will China's foreign content crackdown play out?

BEIJING - China's new rules restricting foreign companies and their joint ventures from publishing anything online without approval will apply from 10 March onwards. Industry insiders said they are studying the rules, but remain unfazed for now as the key question is how the rules will be enforced.

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Elon Musk: Hong Kong a 'beacon' city for electric vehicles
Jan 25, 2016
Jenny Chan 陳詠欣

Elon Musk: Hong Kong a 'beacon' city for electric vehicles

HONG KONG - While Elon Musk's appearance in Hong Kong yesterday yielded no new multi-million-dollar projects, the famous billionaire inventor and entrepreneur, appearing in his capacity as Tesla Motors CEO, lauded Hong Kong's supportive policies and announced a new Tesla store in Macau and a possible production factory in China.

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Watch: CES Asia 2016 highlights
May 12, 2016
Jenny Chan 陳詠欣

Watch: CES Asia 2016 highlights

SHANGHAI - The only two agencies exhibiting at CES Asia 2016—same two as last year—presented differing definitions of marketing innovation, with one focusing on data analytics that serve advertising and the other asserting that innovation should go beyond advertising.

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