What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?
Only 7% of Chinese brands are generating more than half their revenues from new businesses, according to Accenture research.
The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.
"There's still a lot of room for loyalty marketing to develop," says Chang.
The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.
Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.
Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.
The agency has named a new leader as Ray Wong steps down from his post as CEO after almost 27 years of service with Omnicom Group.
Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
CHINA - The 'You Are' campaign, intended to empower women in rural China and driven by digital agency AKQA Shanghai, has been broadened to become a global effort to create awareness for today's observance of International Women’s Day.
There has been much heated debate about SK-II’s 'leftover women' digital campaign (please see article link below) in China between the above-25s and below-25s. The latter group is indeed torn between trying to meet parental expectations to build a family, while at the same time wanting to marry for love. The above-25s have already chosen their path in life and feel less resonance with the campaign. YouGov's sampling data below shows results from the campaign launch two weeks ago. The metrics suggest that it is effective in brand lift as well as purchase consideration among current and former SK-II users as well as those of their key competitors. Overall, YouGov evaluates this campaign as definitively successful.
Whether reflecting the country or influencing it (probably both), Australian brands and their agencies are making marketing increasingly inclusive. Agency leaders share advice and cautions.
For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.
A restructure of operations integrates creative with MullenLowe Profero’s digital function.
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Dave McCaughan from McCann dished out advice on how beauty brands can make themselves more alluring to women.
GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.
HONG KONG - Pixel Media has been appointed as the exclusive advertising sales representative for three vertical content websites in Hong Kong focused on women, on behalf of advertisers such as Bare Minerals, Dior, La Prairie, Laneige, Estee Lauder, Tudor, Coach, Club Monaco and Cartier.
MACAU - As it opens its massive second phase, Galaxy Macau, like its gambling peers in the city, is now more concerned with media penetration than niche marketing to high rollers, according to its new media agency PHD.