Search results for "women leading change"

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The 'She-conomy': Chinese women under 30 are remaking the market
Mar 8, 2017
Jenny Chan 陳詠欣

The 'She-conomy': Chinese women under 30 are remaking the market

What does the emancipation of an entire generation of Chinese women in the new economy mean for brands?

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Electronics and auto brands lead digital transformation in China
Sep 14, 2018
Jenny Chan 陳詠欣

Electronics and auto brands lead digital transformation in China

Only 7% of Chinese brands are generating more than half their revenues from new businesses, according to Accenture research.

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Belt & Road: Will all roads lead to (Brand) China?
Oct 2, 2018
Jenny Chan 陳詠欣

Belt & Road: Will all roads lead to (Brand) China?

The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
Jul 20, 2018
Jenny Chan 陳詠欣, Rick Boost

Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

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Gender equality: Do social pressures, not bias, hold women back?
Aug 5, 2016
Jenny Chan 陳詠欣

Gender equality: Do social pressures, not bias, hold women back?

The rise of women leaders in China’s ad industry stands in sharp contrast to the residual stigma about ‘leftover women’.

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PHD Hong Kong hires HSBC account lead from Danone
Sep 26, 2018
Jenny Chan 陳詠欣

PHD Hong Kong hires HSBC account lead from Danone

Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.

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Digitas hires Wavemaker digital lead to drive its Hong Kong office
Oct 3, 2018
Jenny Chan 陳詠欣

Digitas hires Wavemaker digital lead to drive its Hong Kong office

Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.

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PHD Hong Kong announces leadership change
Oct 27, 2017
Jenny Chan 陳詠欣

PHD Hong Kong announces leadership change

The agency has named a new leader as Ray Wong steps down from his post as CEO after almost 27 years of service with Omnicom Group.

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100 Most: When parody leads to IPO (probably)
Aug 3, 2017
Jenny Chan 陳詠欣

100 Most: When parody leads to IPO (probably)

Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.

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Why gender-neutral marketing may not mean equality
May 28, 2019
Jenny Chan 陳詠欣

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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AKQA broadens female empowerment effort for International Women’s Day
Mar 8, 2012
Jenny Chan 陳詠欣

AKQA broadens female empowerment effort for International Women’s Day

CHINA - The 'You Are' campaign, intended to empower women in rural China and driven by digital agency AKQA Shanghai, has been broadened to become a global effort to create awareness for today's observance of International Women’s Day.

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SK-II's 'leftover women' lifts brand, purchase intent: YouGov
Apr 18, 2016
Jenny Chan 陳詠欣

SK-II's 'leftover women' lifts brand, purchase intent: YouGov

There has been much heated debate about SK-II’s 'leftover women' digital campaign (please see article link below) in China between the above-25s and below-25s. The latter group is indeed torn between trying to meet parental expectations to build a family, while at the same time wanting to marry for love. The above-25s have already chosen their path in life and feel less resonance with the campaign. YouGov's sampling data below shows results from the campaign launch two weeks ago. The metrics suggest that it is effective in brand lift as well as purchase consideration among current and former SK-II users as well as those of their key competitors. Overall, YouGov evaluates this campaign as definitively successful.

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Diversity: Australian brands lead the way on inclusive marketing
Aug 2, 2016
Jenny Chan 陳詠欣

Diversity: Australian brands lead the way on inclusive marketing

Whether reflecting the country or influencing it (probably both), Australian brands and their agencies are making marketing increasingly inclusive. Agency leaders share advice and cautions.

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P&G China: Irrational KPIs, close-mindedness leading to ad fraud
Sep 1, 2017
Jenny Chan 陳詠欣

P&G China: Irrational KPIs, close-mindedness leading to ad fraud

For the first time, P&G's China brand guardian openly expresses an unsparing attitude toward the opaque market.

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Ex-DDB CEO to lead 'hyperbundled' MullenLowe in China
Jul 3, 2017
Jenny Chan 陳詠欣

Ex-DDB CEO to lead 'hyperbundled' MullenLowe in China

A restructure of operations integrates creative with MullenLowe Profero’s digital function.

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Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling
Jan 22, 2016
Jenny Chan 陳詠欣

Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling

Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.

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What beauty brands do that turns women on and off
Apr 27, 2012
Jenny Chan 陳詠欣

What beauty brands do that turns women on and off

SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Dave McCaughan from McCann dished out advice on how beauty brands can make themselves more alluring to women.

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Career mistresses, and the truth about women holding up half the sky in China
Apr 30, 2013
Jenny Chan 陳詠欣

Career mistresses, and the truth about women holding up half the sky in China

GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.

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Pixel Media appointed as advertising rep for three women-focused verticals
May 14, 2013
Jenny Chan 陳詠欣

Pixel Media appointed as advertising rep for three women-focused verticals

HONG KONG - Pixel Media has been appointed as the exclusive advertising sales representative for three vertical content websites in Hong Kong focused on women, on behalf of advertisers such as Bare Minerals, Dior, La Prairie, Laneige, Estee Lauder, Tudor, Coach, Club Monaco and Cartier.

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Galaxy Macau changes focus from VIPs to mass market
May 27, 2015
Jenny Chan 陳詠欣

Galaxy Macau changes focus from VIPs to mass market

MACAU - As it opens its massive second phase, Galaxy Macau, like its gambling peers in the city, is now more concerned with media penetration than niche marketing to high rollers, according to its new media agency PHD.

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