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LUXURY REPORT: APAC keeps the global luxury market flying
Nov 1, 2012
Jenny Chan

LUXURY REPORT: APAC keeps the global luxury market flying

While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.

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Prudential applies needs-based segmentation to product, communications
Dec 4, 2012
Jenny Chan

Prudential applies needs-based segmentation to product, communications

HONG KONG - Prudential is aiming to differentiate itself from other insurers by having a broader, more-rounded brand proposition offering additional non-insurance benefits such as a health assessment and lifestyle coaching.

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New 'social GRP' metric piggybacks on existing TV and online-video measurements
Sep 21, 2012
Jenny Chan

New 'social GRP' metric piggybacks on existing TV and online-video measurements

BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.

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