Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes this year's slate of brand rankings in 13 APAC markets, published as part of our exclusive Asia's Top 1000 Brands report.
HONG KONG - An intimate breakfast briefing around Asia’s Top 1000 Brands (the second in a series of three) this morning examined how brands can stay abreast of changing consumer behaviour, with observations from companies including Sony, Fuji Xerox, HSBC, Calvin Klein and Pizza Hut.
If there were a channel that engaged close to half the region’s population and could drive a quarter of your sales, would you want to know more about it? Well there is, and you can. But it’s much bigger than just a sales tool.
In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.
ASIA-PACIFIC - Dow Jones has named Jonathan Wright as managing director and group publisher for the region.
Can you incorporate programmatic buying with an online video strategy? What are the risks and opportunities, and what strategies are working? Campaign's next edition in its webinar series looks at the video landscape, digs into the massive growth numbers and helps you answer questions about adopting video into your ad strategy.
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
HONG KONG - Three weeks after renaming its Hong Kong operation to spotlight Spencer Wong, McCann is making more changes, bringing in a new GM as current MD Dave McCaughan departs the network after 28 years.
Instagram swells past the 300 million average-monthly-user mark. Is the platform ready for brand prime time, or is it still just a bunch of selfies?
HONG KONG - Carat’s latest report, “The next goldmine 2.0”, paints a picture of lower-tier China as a near-parallel to the post-WWII United States. Buying power in tier-3 to tier-5 cities has expanded, and that means opportunity if you pay attention to consumption habits and historical patterns.
HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.
HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.
We’re in the midst of an information industrialization. Social networks, mobile devices and programmatic buying have made their mark but how these technologies shift the industry and converge global cultures is a still unfolding story. Learn more about the big picture and get in on the conversation during our exclusive webinar presented in conjunction with The Economist.
Can you grow packaging? Or program paper? How about tasting what’s on your screen? SapientNitro’s Melanie Cook, head of strategy Singapore and Hong Kong, and Phil Phelan, national strategy director Australia, believe the future lies in emerging organic technology and pointed to imaginative prospects in their TechTalk at Spikes Asia Friday.
SPIKES ASIA - The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.
SPIKES ASIA - Marketing is about solving problems and for Indy Saha, the director of creative strategy for Google Creative Lab, the main problem he has to solve is how to build awareness for new technologies. His presentation late Wednesday was a series of briefs aimed at using technology as a creative raw material.
SPIKES ASIA - Melissa Barnes’ enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site. The former PR executive even had a lesson or two for us at Campaign Asia-Pacific.
SPIKES ASIA - Three representatives from Proximity showed how combining existing technologies into something new can, in their words, “make shit happen”—or, in more industry-centered language, drive results.
SPIKES ASIA - Microsoft is pushing past the console concept, aiming to make the Xbox an engagement platform for better game and brand experiences.
HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and each month we’ve drilled down to individual markets with insights and commentary from country-specific experts. For September we’ve opened the gates on eight more markets.