ASIA-PACIFIC - Dow Jones has named Jonathan Wright as managing director and group publisher for the region.
HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.
HONG KONG - Three weeks after renaming its Hong Kong operation to spotlight Spencer Wong, McCann is making more changes, bringing in a new GM as current MD Dave McCaughan departs the network after 28 years.
Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.
HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and each month we’ve drilled down to individual markets with insights and commentary from country-specific experts. For September we’ve opened the gates on eight more markets.
SPIKES ASIA - Microsoft is pushing past the console concept, aiming to make the Xbox an engagement platform for better game and brand experiences.
HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.
In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.
Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.
Fresh off an excursion to visit McCann’s APAC clients and offices, Harris Diamond and Charles Cadell expressed enthusiasm about the global economic climate, their agency’s momentum and an optimal business structure for maximizing agency effectiveness and growth.
GLOBAL - News of Lenovo’s Motorola purchase lit up the news sites this morning in Asia. The consensus is that the deal is less about technology and more about brand.
HONG KONG - Carat’s latest report, “The next goldmine 2.0”, paints a picture of lower-tier China as a near-parallel to the post-WWII United States. Buying power in tier-3 to tier-5 cities has expanded, and that means opportunity if you pay attention to consumption habits and historical patterns.
HONG KONG - If big data is supposed to give companies so much insight, why do business people have so much trouble nailing down what it is and what it can do for them?
HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.
We’re in the midst of an information industrialization. Social networks, mobile devices and programmatic buying have made their mark but how these technologies shift the industry and converge global cultures is a still unfolding story. Learn more about the big picture and get in on the conversation during our exclusive webinar presented in conjunction with The Economist.
SINGAPORE - Leo Burnett invited Campaign Asia-Pacific for an exclusive inside view of its Global Product Committee (GPC). Kicked off some 20 years ago, the company positions the quarterly conference as a business tool for honing talent and sharing best practices within its network.
SPIKES ASIA - The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.
SPIKES ASIA - Three representatives from Proximity showed how combining existing technologies into something new can, in their words, “make shit happen”—or, in more industry-centered language, drive results.
HONG KONG - Crowdfunding might seem like an irrelevant trend to established brands. But aiming a regional marketing budget at a small tech firm’s innovative product development could pay off with an innovation halo, earned- and social-media enthusiasm and maybe even a new business model.
ASIA-PACIFIC - Sriramagopalan Desikan has left his position as Hewlett-Packard’s (HP) printing and PC marketing director for Asia-Pacific and Japan to take on a new role at Facebook as global business manager of emerging markets.