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Dow Jones changes leadership in Asia-Pacific
Jun 30, 2015
Jason Wincuinas

Dow Jones changes leadership in Asia-Pacific

ASIA-PACIFIC - Dow Jones has named Jonathan Wright as managing director and group publisher for the region.

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Panel change for Campaign’s programmatic-buying webinar on 25 June
Jun 24, 2014
Jason Wincuinas

Panel change for Campaign’s programmatic-buying webinar on 25 June

HONG KONG - Marketing is more digital than ever and building brand awareness in that arena is now more vital than ever. Which is why Campaign Asia-Pacific picked the topic of branding and multi-screen strategies for our follow-up webinar on programmatic buying, the second in our series on the advertising technology presented in conjunction with Turn.

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McCann & Spencer gets new GM as Dave McCaughan departs
Feb 13, 2015
Matthew Miller, Jason Wincuinas

McCann & Spencer gets new GM as Dave McCaughan departs

HONG KONG - Three weeks after renaming its Hong Kong operation to spotlight Spencer Wong, McCann is making more changes, bringing in a new GM as current MD Dave McCaughan departs the network after 28 years.

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2013 in review: Top 5 oddest brand extensions
Dec 18, 2013
Jason Wincuinas

2013 in review: Top 5 oddest brand extensions

Brand extensions are a tried-and-true marketing tactic, but can easily go awry when eagerness trumps common sense.

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Top 1000 Brands country rankings released
Sep 1, 2014
Jason Wincuinas

Top 1000 Brands country rankings released

HONG KONG – Throughout the summer, Campaign has been charting, reporting and analysing Asia’s Top 1000 Brands. In June we released the region-wide study and each month we’ve drilled down to individual markets with insights and commentary from country-specific experts. For September we’ve opened the gates on eight more markets.

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The immersive future: Xbox watches your every move
Sep 23, 2014
Jason Wincuinas

The immersive future: Xbox watches your every move

SPIKES ASIA - Microsoft is pushing past the console concept, aiming to make the Xbox an engagement platform for better game and brand experiences.

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TV's complicated future: Casbaa 2014
Oct 30, 2014
Jason Wincuinas

TV's complicated future: Casbaa 2014

HONG KONG - The debate of quantity versus quality, and which is more valuable, is a philosophical question you might not expect to play out in the TV arena.

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Q&A: Martin Sorrell on innovation in China
Jul 15, 2015
Jason Wincuinas

Q&A: Martin Sorrell on innovation in China

In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.

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Don't mistake technology for creativity: Sir John Hegarty
Jan 14, 2014
Jason Wincuinas

Don't mistake technology for creativity: Sir John Hegarty

Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.

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Optimistic caution: McCann’s APAC and global leaders discuss growth
Feb 24, 2014
Jason Wincuinas

Optimistic caution: McCann’s APAC and global leaders discuss growth

Fresh off an excursion to visit McCann’s APAC clients and offices, Harris Diamond and Charles Cadell expressed enthusiasm about the global economic climate, their agency’s momentum and an optimal business structure for maximizing agency effectiveness and growth.

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Lenovo's Motorola purchase a savvy branding move
Jan 30, 2014
Benjamin Li, Emily Tan, Jason Wincuinas

Lenovo's Motorola purchase a savvy branding move

GLOBAL - News of Lenovo’s Motorola purchase lit up the news sites this morning in Asia. The consensus is that the deal is less about technology and more about brand.

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Lower-tier China: Emerging market within an emerging market
Dec 4, 2014
Jason Wincuinas

Lower-tier China: Emerging market within an emerging market

HONG KONG - Carat’s latest report, “The next goldmine 2.0”, paints a picture of lower-tier China as a near-parallel to the post-WWII United States. Buying power in tier-3 to tier-5 cities has expanded, and that means opportunity if you pay attention to consumption habits and historical patterns.

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Big data challenge more cultural than technological for brands
Oct 30, 2013
Jason Wincuinas

Big data challenge more cultural than technological for brands

HONG KONG - If big data is supposed to give companies so much insight, why do business people have so much trouble nailing down what it is and what it can do for them?

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Digital is still at the black-and-white TV stage: McLaren
Nov 19, 2014
Jason Wincuinas

Digital is still at the black-and-white TV stage: McLaren

HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity. Michael McLaren, global CEO of MRM//McCann, speaks exclusively with Campaign about his vision of using tech to help consumers cut through the clutter and how China is leading the way in some cases.

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Webcast tomorrow: How tech is reshaping marketing
Oct 7, 2014
Jason Wincuinas

Webcast tomorrow: How tech is reshaping marketing

We’re in the midst of an information industrialization. Social networks, mobile devices and programmatic buying have made their mark but how these technologies shift the industry and converge global cultures is a still unfolding story. Learn more about the big picture and get in on the conversation during our exclusive webinar presented in conjunction with The Economist.

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Behind the scenes at Leo Burnett's global creative review
Feb 17, 2014
Jason Wincuinas

Behind the scenes at Leo Burnett's global creative review

SINGAPORE - Leo Burnett invited Campaign Asia-Pacific for an exclusive inside view of its Global Product Committee (GPC). Kicked off some 20 years ago, the company positions the quarterly conference as a business tool for honing talent and sharing best practices within its network.

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Creativity in social media: The next generation
Sep 26, 2014
Jason Wincuinas

Creativity in social media: The next generation

SPIKES ASIA - The big idea is dead. Digital and social technology changes how ideas form and where they come from. To thrive today, brands and agencies need to be flat and fast, says Marc Landsberg, founder and CEO of Social Deviant.

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More than a 'Gee-whiz' factor: Technology generates actions
Sep 23, 2014
Jason Wincuinas

More than a 'Gee-whiz' factor: Technology generates actions

SPIKES ASIA - Three representatives from Proximity showed how combining existing technologies into something new can, in their words, “make shit happen”—or, in more industry-centered language, drive results.

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Crowdfunding: Can big brands play along?
Jan 27, 2014
Jason Wincuinas

Crowdfunding: Can big brands play along?

HONG KONG - Crowdfunding might seem like an irrelevant trend to established brands. But aiming a regional marketing budget at a small tech firm’s innovative product development could pay off with an innovation halo, earned- and social-media enthusiasm and maybe even a new business model.

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Facebook hires HP marketer for new emerging market role
Sep 1, 2014
Jason Wincuinas

Facebook hires HP marketer for new emerging market role

ASIA-PACIFIC - Sriramagopalan Desikan has left his position as Hewlett-Packard’s (HP) printing and PC marketing director for Asia-Pacific and Japan to take on a new role at Facebook as global business manager of emerging markets.

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