Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.
A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.
Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.
From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.
The past 12 months have been ‘WRONG’ on almost every level, but marketers can work for a better world over the coming year, writes Diageo Reserve's James Thompson.
The flood of information served up by social streams has spawned an attention-seeking ‘anything goes’ approach to brand marketing—but only consistent communications can deliver long-term impact.
Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.
James Thompson discusses one of the few marketing tools that can override rational thought.
James Thompson examines issues raised by Budweiser's temporary rebranding as 'America'.
I’m being unfaithful and, what’s more, I’m loving it.
I used to ask my agencies for big ideas, but in some ways big ideas are the enemy of much-needed agility, writes Diageo's James Thompson.
Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.
In a consumer-savvy world, why shouldn’t brands be expected to behave with ever higher standards?
With logo-driven conspicuous consumption no longer fashionable, luxury brands must show a gentler, more discreet face.