Search results for "women leading change"

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What if your industry simply ceased to exist?
Dec 17, 2017
James Thompson

What if your industry simply ceased to exist?

Marketing and communications isn't the only industry changing at a neck-breaking pace. You can't fight the disruption that's underway, and James Thompson argues that you shouldn't.

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The new awkwardness of globalisation
Nov 13, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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Leo's Oscar and why I hope the industry sticks with awards
Oct 6, 2017
James Thompson

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

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Banish the blame and build a fearless culture
Apr 25, 2017
James Thompson

Banish the blame and build a fearless culture

From naming the wrong Oscar winner to failing to question nonsensical orders from on high, mistakes happen all the time, but simply punishing those responsible can create a harmful climate of fear.

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Goodbye cruel year;  can 2017 do worse?
Jan 2, 2017
James Thompson

Goodbye cruel year; can 2017 do worse?

The past 12 months have been ‘WRONG’ on almost every level, but marketers can work for a better world over the coming year, writes Diageo Reserve's James Thompson.

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Has the ‘big idea’ lost value in our digital, social world?
Dec 6, 2016
James Thompson

Has the ‘big idea’ lost value in our digital, social world?

The flood of information served up by social streams has spawned an attention-seeking ‘anything goes’ approach to brand marketing—but only consistent communications can deliver long-term impact.

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Polluted persuasion
Sep 22, 2016
James Thompson

Polluted persuasion

Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.

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Design cuts a direct line to the brain
Aug 23, 2016
James Thompson

Design cuts a direct line to the brain

James Thompson discusses one of the few marketing tools that can override rational thought.

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Patriotism branding: Will it resonate?
Jun 21, 2016
James Thompson

Patriotism branding: Will it resonate?

James Thompson examines issues raised by Budweiser's temporary rebranding as 'America'.

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Farewell to fidelity: I’m playi­ng the field
May 9, 2016
James Thompson

Farewell to fidelity: I’m playi­ng the field

I’m being unfaithful and, what’s more, I’m loving it.

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‘Big ideas’ can block true experimentation
Mar 22, 2016
James Thompson

‘Big ideas’ can block true experimentation

I used to ask my agencies for big ideas, but in some ways big ideas are the enemy of much-needed agility, writes Diageo's James Thompson.

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Neuroscience shows all we know is wrong
Jul 26, 2015
James Thompson

Neuroscience shows all we know is wrong

Scientific findings about how humans makes decisions challenge marketers to throw away the century-old map they've been using.

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Purpose-driven branding is critical
May 17, 2015
James Thompson

Purpose-driven branding is critical

In a consumer-savvy world, why shouldn’t brands be expected to behave with ever higher standards?

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Luxury: An industry redefined by cultural tensions
May 11, 2014
James Thompson

Luxury: An industry redefined by cultural tensions

With logo-driven conspicuous consumption no longer fashionable, luxury brands must show a gentler, more discreet face.

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