Search results for "women leading change"

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Discovery: The golden era of marketing
May 2, 2017
Isabella Barbato

Discovery: The golden era of marketing

Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.

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How Netflix has changed content marketing
Aug 1, 2016
Isabella Barbato

How Netflix has changed content marketing

Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.

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Leveraging content to move audiences down the funnel
May 3, 2016
Isabella Barbato

Leveraging content to move audiences down the funnel

It's a misconception that content can only influence potential customers in the upper levels of the purchase funnel, write Isabella Barbato of Outbrain.

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