Search results for "women leading change"

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Are you a woman or non-white creative? Airbnb wants to meet you at Cannes
May 23, 2017
Ilyse Liffreing

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

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Why Google's second shot at programmatic TV buying will work
Apr 26, 2017
Ilyse Liffreing

Why Google's second shot at programmatic TV buying will work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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Why the Fearless Girl should make marketers nervous
Mar 29, 2017
I-Hsien Sherwood, Ilyse Liffreing

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

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Agencies grateful for YouTube's decision to cut 30-second unskippable ads
Feb 22, 2017
Ilyse Liffreing

Agencies grateful for YouTube's decision to cut 30-second unskippable ads

Ad executives say users won't miss them and they welcome the challenge of shorter ad formats.

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In a change of heart, Facebook says it will fact-check and label fake news
Dec 15, 2016
Ilyse Liffreing

In a change of heart, Facebook says it will fact-check and label fake news

The social network will work with third-party organizations and users to determine what news is misleading.

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7 social media lessons from the 2016 presidential election
Nov 8, 2016
Ilyse Liffreing

7 social media lessons from the 2016 presidential election

It wasn't pretty, but the Clinton vs. Trump battle offered a case study in how (not) to act online.

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Shopping is coming to Instagram
Nov 3, 2016
Ilyse Liffreing

Shopping is coming to Instagram

20 brands are testing new e-commerce features on the platform.

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At last, brands begin telling agencies to diversify; advocates cheer
Sep 6, 2016
Ilyse Liffreing

At last, brands begin telling agencies to diversify; advocates cheer

HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.

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How brands helped kill the app
Jul 27, 2016
Ilyse Liffreing

How brands helped kill the app

Apps were supposed to be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

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A sexist ad just won a Bronze Lion at Cannes, and people are pissed
Jun 23, 2016
Ilyse Liffreing

A sexist ad just won a Bronze Lion at Cannes, and people are pissed

On Twitter, critics say the Bayer ad condones the nonconsensual filming of sex.

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How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets
Jun 1, 2016
Ilyse Liffreing

How Coke, Mondelez and Nestlé are using Facebook's Slideshow to reach emerging markets

For the first time, the social network shares data from top-performing campaigns.

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