The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."
Chairman Philippe Krakowsky assumes control of holding company's media agency network.
Bad publicity is harder to come by, no matter how hard you try.
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
Are the business-minded really the best choice to run a creative industry? Or can imagination trump an MBA's education?
A new survey finds most young dads don't recognize themselves in commercials. But a handful of brands are forging a path beyond the lazy cliches.
Global survey says customers expect a lot more than a simple transaction: They want meaningful action
A vendor sent the party invitation, but "when you're the CEO, it's your fucking fault".
At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word.
Chad Dickerson tells C2 Montréal big corporations needn't be bad.
Festival content director lauds Heineken, Volvo for boosting bottom line
Ogilvy & Mather's worldwide CCO strives to create brand platforms "big enough for humanity to sit on".
Chevy releases Facebook-themed ad to coincide with debut of Love, Sad, Haha, Wow and Angry buttons. What do the expanded options mean for brands?