Search results for "women leading change"

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At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight
Apr 2, 2018
I-Hsien Sherwood

At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight

The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.

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CES 2018: Artificial intelligence needs to get to know you better
Jan 14, 2018
I-Hsien Sherwood

CES 2018: Artificial intelligence needs to get to know you better

In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.

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'Meet Graham' too similar to 1985 ad: Cannes juror
Jun 25, 2017
I-Hsien Sherwood

'Meet Graham' too similar to 1985 ad: Cannes juror

The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."

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IPG Mediabrands global CEO Henry Tajer steps down
May 3, 2017
I-Hsien Sherwood

IPG Mediabrands global CEO Henry Tajer steps down

Chairman Philippe Krakowsky assumes control of holding company's media agency network.

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The art of the fail: Why attention is the only currency that matters
Apr 17, 2017
I-Hsien Sherwood

The art of the fail: Why attention is the only currency that matters

Bad publicity is harder to come by, no matter how hard you try.

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Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO
Apr 4, 2017
I-Hsien Sherwood

Too much 'complexity' and 'crap' hinders agency-brand relationships: P&G CMO

At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.

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Why the Fearless Girl should make marketers nervous
Mar 29, 2017
I-Hsien Sherwood, Ilyse Liffreing

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

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Ogilvy to discard sub-brands
Jan 31, 2017
I-Hsien Sherwood, Steve Barrett

Ogilvy to discard sub-brands

CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.

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MetLife scraps Snoopy, unveils new logo, tagline and visual identity
Oct 20, 2016
I-Hsien Sherwood

MetLife scraps Snoopy, unveils new logo, tagline and visual identity

Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?

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Without McDonald's, what will become of Leo Burnett?
Sep 19, 2016
I-Hsien Sherwood

Without McDonald's, what will become of Leo Burnett?

The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?

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The creativity myth: Do CCOs make better agency leaders?
Aug 15, 2016
I-Hsien Sherwood

The creativity myth: Do CCOs make better agency leaders?

Are the business-minded really the best choice to run a creative industry? Or can imagination trump an MBA's education?

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From hapless to hero: The changing face of dads in advertising
Jul 11, 2016
I-Hsien Sherwood

From hapless to hero: The changing face of dads in advertising

A new survey finds most young dads don't recognize themselves in commercials. But a handful of brands are forging a path beyond the lazy cliches.

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Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports
Jun 22, 2016
I-Hsien Sherwood

Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports

Global survey says customers expect a lot more than a simple transaction: They want meaningful action

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VaynerMedia CEO takes responsibility for sexist Cannes email
Jun 22, 2016
I-Hsien Sherwood

VaynerMedia CEO takes responsibility for sexist Cannes email

A vendor sent the party invitation, but "when you're the CEO, it's your fucking fault".

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Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder
May 25, 2016
I-Hsien Sherwood

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word.

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When companies strive to do good, 'scale is your friend,' says Etsy CEO
May 25, 2016
I-Hsien Sherwood

When companies strive to do good, 'scale is your friend,' says Etsy CEO

Chad Dickerson tells C2 Montréal big corporations needn't be bad.

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C2 kicks off with Cannes Lions' case for creativity
May 24, 2016
I-Hsien Sherwood

C2 kicks off with Cannes Lions' case for creativity

Festival content director lauds Heineken, Volvo for boosting bottom line

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My career in 5 executions: Tham Khai Meng
Mar 13, 2016
I-Hsien Sherwood

My career in 5 executions: Tham Khai Meng

Ogilvy & Mather's worldwide CCO strives to create brand platforms "big enough for humanity to sit on".

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More than Like: Facebook adds 5 new Reactions globally
Feb 24, 2016
I-Hsien Sherwood

More than Like: Facebook adds 5 new Reactions globally

Chevy releases Facebook-themed ad to coincide with debut of Love, Sad, Haha, Wow and Angry buttons. What do the expanded options mean for brands?

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