A new survey finds most young dads don't recognize themselves in commercials. But a handful of brands are forging a path beyond the lazy cliches.
Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.
The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.
Chad Dickerson tells C2 Montréal big corporations needn't be bad.
Are the business-minded really the best choice to run a creative industry? Or can imagination trump an MBA's education?
The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?
At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
Ogilvy & Mather's worldwide CCO strives to create brand platforms "big enough for humanity to sit on".
Global survey says customers expect a lot more than a simple transaction: They want meaningful action
Chevy releases Facebook-themed ad to coincide with debut of Love, Sad, Haha, Wow and Angry buttons. What do the expanded options mean for brands?
Chairman Philippe Krakowsky assumes control of holding company's media agency network.
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."
A vendor sent the party invitation, but "when you're the CEO, it's your fucking fault".
At C2 Montreal, Mike Yapp explains how technology is driving a narrative leap akin to the printed word.
Festival content director lauds Heineken, Volvo for boosting bottom line
Bad publicity is harder to come by, no matter how hard you try.