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Online retailer brings catwalk to Indonesia's streets
Dec 15, 2016
Gunjan Prasad

Online retailer brings catwalk to Indonesia's streets

Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.

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Foreign sports eye fertile Asian grounds
Oct 13, 2016
Gunjan Prasad

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

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Hoop dreams: How the NBA inspires young Asians
Sep 14, 2016
Gunjan Prasad

Hoop dreams: How the NBA inspires young Asians

In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.

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Go-Jek: Social impact, delivered on two wheels
Jul 27, 2016
Gunjan Prasad

Go-Jek: Social impact, delivered on two wheels

Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.

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Indonesia 'pushing at the seams to express itself'
May 2, 2016
Gunjan Prasad

Indonesia 'pushing at the seams to express itself'

ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.

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Inside Forbes Indonesia's 'old-fashioned' stance and success
Mar 3, 2016
Gunjan Prasad

Inside Forbes Indonesia's 'old-fashioned' stance and success

INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.

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