Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
In a football-mad region, the American basketball league is playing a long game to woo young people with mobile games, accessible and affordable content and on-the-ground participation.
Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.
INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.