Taiwan's retailers of 3C - local shorthand for computers, communications and consumer electronics - eagerly await the passing of a bill that will begin putting NT$3,600 (US$108) shopping vouchers in the pockets of every Taiwan citizen before Chinese New Year.
Late in their careers, self-made billionaires sometimes turn to the glamorous world of media for an entrepreneurial fling.
Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.
Pizza Hut's decision to hand its Singaporean creative account to JWT, ending an 11-year relationship with BBDO, comes as competition intensifies among Western franchises in the Lion City's saturated fast food market.
TAIPEI - Hard-pressed Taiwanese TV broadcasters are testing the legal limits of product placement in programmes, and are facing fines from the island's National Communications Commission (NCC).
British American Tobacco's (BAT) decision to consolidate activation marketing for its Japanese brands with Ogilvy Action highlighted the complexities of marketing cigarette brands in what remains one off the most lax tobacco regulation regimes in the developed world.
While it helps, it is no longer enough for airlines to play the patriotism card.
After years of prodigious growth, the mainland car industry faces a slowdown.
In the fiercely competitive mobile market, finding a point of difference other than price is proving difficult.
TAIPEI - McDonald's has implemented a tier-pricing system in Taiwan, partitioning the island into three districts to counter the impact of food price inflation.
Hands-on consumer experiences are driving sales in the region across an increasing variety of retail formats.