TAIPEI - Taiwanese agencies have welcomed the prospect of a longstanding ban on Chinese brands advertising in the country being lifted.
TAIPEI - Hard-pressed Taiwanese TV broadcasters are testing the legal limits of product placement in programmes, and are facing fines from the island's National Communications Commission (NCC).
With 22 per cent of Japanese over 65, the older consumer is a lucrative market for the skincare industry.
TAIPEI - Terrestrial TV stations may soon disappear from some households in Taiwan due to a new move by the National Communications Commission (NCC).
Honda and Yamaha are spending aggressively to maintain their dominance of the motorcycle category.
The sector has been a rare bright spot in Korea's ad market this year, but consumer spend is polarising
British American Tobacco's (BAT) decision to consolidate activation marketing for its Japanese brands with Ogilvy Action highlighted the complexities of marketing cigarette brands in what remains one off the most lax tobacco regulation regimes in the developed world.
Hands-on consumer experiences are driving sales in the region across an increasing variety of retail formats.
With one of the lowest car-ownership rates in the developing world, the market is there for the taking.
UPS, DHL, FedEx and TNT have been cutting Chinese adspend despite ambitious plans to expand.
Beer sales are in decline, but the fall in the market's value has been hastened by its leading brands.
Taiwan's retailers of 3C - local shorthand for computers, communications and consumer electronics - eagerly await the passing of a bill that will begin putting NT$3,600 (US$108) shopping vouchers in the pockets of every Taiwan citizen before Chinese New Year.
Adspend has fallen dramatically as brands struggle to mark their territory in a blossoming pet food sector.
Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.
The city-state's three operators seek to grow market share by turning their focus to the pre-paid consumer.
Medication bought over the counter is cheaper and often the only option for some Chinese consumers.
Luxury lovers are responding to recession by buying goods at second-hand stores or just renting them.
Will performance-based pay hinder creative or lead to effectiveness?
TAIPEI - Taiwan's media agency association, MAA, has issued a letter to the island's terrestrial and cable TV associations requesting that local TV broadcasters review and perhaps amend their pricing practices.
Newly affluent Chinese men are purchasing high-end watches to act as symbols of their social status.