Brands in the lead of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.
ON THE GROUND - KOREA: Our week-long series of On The Ground features shines the spotlight on South Korea, where digital dominates the media landscape, where consumers care but share less and where the spectre of China’s economic slowdown looms large.
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
ON THE GROUND: THAILAND - In this introduction to our week-long series of 'On The Ground' features from Thailand, we preview the country’s consumer, business and creative fortunes amid a gloomy economic and political backdrop.
Campaign Asia-Pacific is now taking table bookings for its Agency of the Year 2015 events in Singapore, Shanghai and Mumbai.
MEDIA360 SUMMIT - Too much advertising has the opposite effect to that intended, and it's high time brands realized that, author Thomas Kolster told the Media360Summit in Hong Kong.
CHINA - A re-pitch is on the cards for the Beijing Mercedes Benz Sales (BMBS) media account just four months after the US$200 million deal was handed to Fuel, a new agency reporting to ZenithOptimedia.
For the past three years, Microsoft has invested heavily in publishing its own stories, many of them long-form articles alongside quality photography and neat designs. And most don’t contain a single product mention. But is it helping change its brand perception?
Next Billion and Playbasis make the Foundry 50 and will take their talents to Cannes.
ON THE GROUND - INDONESIA: In the latest of our On The Ground series, we speak to brands and agencies in Indonesia as the country looks to bounce back from slower economic growth in 2015.
Gary Scattergood, newly appointed as head of content for Campaign Asia-Pacific, got thrown directly into Spikes Asia. Here's what he thought of this baptism by fire.
The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.
Linking a brand’s data with content marketing creates authority and highly sharable content, Campaign Asia’s first DMA (Data | Marketing | Analytics) conference hears.
After leaving his high-profile role at global FMCG giant Mondelez last year, Pete Mitchell has resurfaced at Singapore content agency Kudos. Gary Scattergood finds out why.
SPIKES ASIA - If brands are unable to convey a sense of purpose, they have little chance of connecting with millennials, according to Omincom’s APAC CEO, Cheuk Chiang.
SINGAPORE - Too few brands in Asia truly understand how to activate around mass-participation events such as this weekend’s Singapore Marathon, according to the MD of the event's organiser.
Susana Tsui, Asia-Pacific CEO of PHD, reflects on a year of solid new business growth and explains why she thinks ad blocking is a ‘first-world’ issue.
In an Asia-exclusive interview, BBC Advertising’s commercial development boss reveals the findings of an ‘industry-first’ study into the emotional effectiveness of content marketing.
New Havas Worldwide Southeast Asia CEO Levent Guenes has outlined his ambitions for the agency in the region, insisting a doubling of annual growth to 25 to 35 percent a year is a realistic target.