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Welcome to Asia's Top 1000 Brands 2016
Jun 6, 2016
Gary Scattergood

Welcome to Asia's Top 1000 Brands 2016

Brands in the lead of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.

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Korea: Unique consumer market still getting to grips with digital disruption
Mar 28, 2016
Gary Scattergood

Korea: Unique consumer market still getting to grips with digital disruption

ON THE GROUND - KOREA: Our week-long series of On The Ground features shines the spotlight on South Korea, where digital dominates the media landscape, where consumers care but share less and where the spectre of China’s economic slowdown looms large.

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2016: Thought leaders peer ahead
Dec 23, 2015
Gary Scattergood

2016: Thought leaders peer ahead

INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?

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Coup, consumer confidence, creativity: Major challenges in Thailand
Feb 22, 2016
Gary Scattergood

Coup, consumer confidence, creativity: Major challenges in Thailand

ON THE GROUND: THAILAND - In this introduction to our week-long series of 'On The Ground' features from Thailand, we preview the country’s consumer, business and creative fortunes amid a gloomy economic and political backdrop.

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Agency of the Year 2015 tickets go on sale
Oct 27, 2015
Gary Scattergood

Agency of the Year 2015 tickets go on sale

Campaign Asia-Pacific is now taking table bookings for its Agency of the Year 2015 events in Singapore, Shanghai and Mumbai.

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‘Forget everything you do today: People don’t like your adverts’
Feb 26, 2016
Gary Scattergood

‘Forget everything you do today: People don’t like your adverts’

MEDIA360 SUMMIT - Too much advertising has the opposite effect to that intended, and it's high time brands realized that, author Thomas Kolster told the Media360Summit in Hong Kong.

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Re-pitch likely for Beijing Mercedes Benz Sales’ US$200m media account
Apr 8, 2016
Gary Scattergood

Re-pitch likely for Beijing Mercedes Benz Sales’ US$200m media account

CHINA - A re-pitch is on the cards for the Beijing Mercedes Benz Sales (BMBS) media account just four months after the US$200 million deal was handed to Fuel, a new agency reporting to ZenithOptimedia.

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Eyeing the needle: Vinyl could be the next frontier for Microsoft’s brand stories
Jan 13, 2016
Gary Scattergood

Eyeing the needle: Vinyl could be the next frontier for Microsoft’s brand stories

For the past three years, Microsoft has invested heavily in publishing its own stories, many of them long-form articles alongside quality photography and neat designs. And most don’t contain a single product mention. But is it helping change its brand perception?

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Two Singapore marketing tech start-ups in Unilever’s Foundry 50
Jun 9, 2016
Gary Scattergood

Two Singapore marketing tech start-ups in Unilever’s Foundry 50

Next Billion and Playbasis make the Foundry 50 and will take their talents to Cannes.

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Indonesia: Can brands and creatives keep pace with mobile-first nation?
May 3, 2016
Gary Scattergood

Indonesia: Can brands and creatives keep pace with mobile-first nation?

ON THE GROUND - INDONESIA: In the latest of our On The Ground series, we speak to brands and agencies in Indonesia as the country looks to bounce back from slower economic growth in 2015.

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Reflections of a Spikes virgin
Sep 11, 2015
Gary Scattergood

Reflections of a Spikes virgin

Gary Scattergood, newly appointed as head of content for Campaign Asia-Pacific, got thrown directly into Spikes Asia. Here's what he thought of this baptism by fire.

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Fighting talk: STB wants new global creative agency to be a ‘brave sparring partner’
Nov 5, 2015
Gary Scattergood

Fighting talk: STB wants new global creative agency to be a ‘brave sparring partner’

The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.

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DMA: Data journalism is the love child of data and content marketing
Jun 8, 2016
Gary Scattergood

DMA: Data journalism is the love child of data and content marketing

Linking a brand’s data with content marketing creates authority and highly sharable content, Campaign Asia’s first DMA (Data | Marketing | Analytics) conference hears.

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Content is the sweet spot for Mitchell
May 30, 2016
Gary Scattergood

Content is the sweet spot for Mitchell

After leaving his high-profile role at global FMCG giant Mondelez last year, Pete Mitchell has resurfaced at Singapore content agency Kudos. Gary Scattergood finds out why.

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No purpose, no point: Brands must have a conscience to connect with millennials
Sep 11, 2015
Gary Scattergood

No purpose, no point: Brands must have a conscience to connect with millennials

SPIKES ASIA - If brands are unable to convey a sense of purpose, they have little chance of connecting with millennials, according to Omincom’s APAC CEO, Cheuk Chiang.

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Singapore Marathon boss: Brands need to see beyond logos and banners
Dec 3, 2015
Gary Scattergood

Singapore Marathon boss: Brands need to see beyond logos and banners

SINGAPORE - Too few brands in Asia truly understand how to activate around mass-participation events such as this weekend’s Singapore Marathon, according to the MD of the event's organiser.

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PHD: We are not toddlers anymore
Apr 26, 2016
Gary Scattergood

PHD: We are not toddlers anymore

Susana Tsui, Asia-Pacific CEO of PHD, reflects on a year of solid new business growth and explains why she thinks ad blocking is a ‘first-world’ issue.

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Facing facts: Can facial coding help crack the content marketing measurement muddle?
Jan 21, 2016
Gary Scattergood

Facing facts: Can facial coding help crack the content marketing measurement muddle?

In an Asia-exclusive interview, BBC Advertising’s commercial development boss reveals the findings of an ‘industry-first’ study into the emotional effectiveness of content marketing.

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Havas Worldwide SEA CEO: Breaking borders will double growth
Nov 4, 2015
Gary Scattergood

Havas Worldwide SEA CEO: Breaking borders will double growth

New Havas Worldwide Southeast Asia CEO Levent Guenes has outlined his ambitions for the agency in the region, insisting a doubling of annual growth to 25 to 35 percent a year is a realistic target.

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