Search results for "women leading change"

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Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand
Oct 28, 2019
Foong Li Mei

Making lemonade: how the ‘lemon capital’ of China built a billion-dollar brand

Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.

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Sexual harassment emerges from the shadows in Asia
Feb 25, 2018
Foong Li Mei

Sexual harassment emerges from the shadows in Asia

As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.

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Pop-up power: Short-term shops stoke FOMO
Jan 3, 2018
Foong Li Mei

Pop-up power: Short-term shops stoke FOMO

Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.

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Keeping influencers in line
Aug 16, 2017
Foong Li Mei

Keeping influencers in line

Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.

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When startups and agencies don't mix
Jul 18, 2017
Foong Li Mei

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

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Activism and ads: a messy marriage
May 28, 2017
Foong Li Mei

Activism and ads: a messy marriage

Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.

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Influence: Ditching the megaphone
Dec 5, 2016
Foong Li Mei

Influence: Ditching the megaphone

Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.

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