Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.
As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.
Overseas, it has to grapple with scepticism on Chinese produce. Within its home country, it has to contend with a small market. Foong Li Mei explores how Anyue played the cards it was dealt.
Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.
Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.
Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.
Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.