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“We want to be 100 years young”: AIA CMO
Sep 5, 2019
Faaez Samadi

“We want to be 100 years young”: AIA CMO

The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.

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NTUC Fairprice and 100 Plus feel the love from Singaporeans
Aug 27, 2019
Faaez Samadi

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

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Bringing back the bling: Luxury brands on the rise in Singapore
Aug 27, 2019
Faaez Samadi

Bringing back the bling: Luxury brands on the rise in Singapore

Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.

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Malaysia’s Top 100 Brands: Global brands dominate
Aug 11, 2019
Faaez Samadi

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

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AirAsia & Maybank streets ahead of rival Malaysian brands
Aug 11, 2019
Faaez Samadi

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

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Malaysia’s lack of local love turning a corner
Aug 11, 2019
Faaez Samadi

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

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m/Six launches new APAC hub
Aug 5, 2019
Faaez Samadi

m/Six launches new APAC hub

Kevin Rooney to lead new Sydney office.

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Pakistan: Asia’s sleeping creative giant
Aug 5, 2019
Faaez Samadi

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

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90% of Australian youth want brands to stand for something
Jul 30, 2019
Faaez Samadi

90% of Australian youth want brands to stand for something

Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.

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Valerie Madon to leave Havas
Jul 30, 2019
Faaez Samadi

Valerie Madon to leave Havas

Southeast Asia chief creative officer to explore other opportunities.

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Grab unveils huge Indonesia play with US$2b from SoftBank
Jul 29, 2019
Faaez Samadi

Grab unveils huge Indonesia play with US$2b from SoftBank

Investment includes a new second headquarters in Jakarta.

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Australian watchdog calls for serious crackdown on Google and Facebook
Jul 25, 2019
Faaez Samadi

Australian watchdog calls for serious crackdown on Google and Facebook

The ACCC’s final report recommends better privacy protections, checks on big tech acquisitions and an inquiry into digital advertising.

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‘I want to pay it forward:’ Spikes Asia See It Be It leader Valerie Madon
Jul 22, 2019
Faaez Samadi

‘I want to pay it forward:’ Spikes Asia See It Be It leader Valerie Madon

Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.

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Instagram ditches 'likes': Pros and cons for influencers
Jul 18, 2019
Faaez Samadi

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

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'We’re rolling up our sleeves and getting shit done': S4C APAC CEO
Jul 4, 2019
Faaez Samadi

'We’re rolling up our sleeves and getting shit done': S4C APAC CEO

Michel de Rijk says S4 Capital’s Asia-Pacific adventure is only just beginning, with plans for several more regional acquisitions in the pipeline.

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Sorrell: 'Radical evolution isn’t enough for agencies'
Jun 27, 2019
Faaez Samadi

Sorrell: 'Radical evolution isn’t enough for agencies'

Martin Sorrell told a Singapore audience that holding companies must “adapt or die” in today’s marketing and communications industry, and attacked Dentsu Aegis Network over its management changes.

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Salesforce global CMO: “To lead marketing, you have to get out of marketing”
Jun 25, 2019
Faaez Samadi

Salesforce global CMO: “To lead marketing, you have to get out of marketing”

Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.

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'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Jun 20, 2019
Faaez Samadi

'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.

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Email “still an alpha channel” for marketing
Jun 18, 2019
Faaez Samadi

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

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Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019
Jun 10, 2019
Faaez Samadi

Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019

Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?

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