The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.
Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
Both brands continue to resonate strongest with consumers for reasons of pride and product.
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
Kevin Rooney to lead new Sydney office.
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.
Southeast Asia chief creative officer to explore other opportunities.
Investment includes a new second headquarters in Jakarta.
The ACCC’s final report recommends better privacy protections, checks on big tech acquisitions and an inquiry into digital advertising.
Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.
Digital marketers welcome the move, but say it won't make waves in the industry.
Michel de Rijk says S4 Capital’s Asia-Pacific adventure is only just beginning, with plans for several more regional acquisitions in the pipeline.
Martin Sorrell told a Singapore audience that holding companies must “adapt or die” in today’s marketing and communications industry, and attacked Dentsu Aegis Network over its management changes.
Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.
'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?